Portfolio Committee Presentation 12 May 2010

1. Portfolio Committee Presentation12 May 2010

2. Overview of DAC’s programme National Programmes • Fly the Flag for Football • MY2010 School Adventure • Public viewing areas (PVA) Good Hosts Celebrate Africa Programmes • African villages • Africa Day • An African World Cup • Building Unity on the continent DAC’s programmes • The tournament guide • Mass mobilization campaigns • Proposals Engagement with the Arts and Culture industry Setting up conditions for wealth creation FIFA Official programmes • Opening and closing ceremony Definition of Africans by Africans Page 2 |

3. National Programmes • MY2010 School Adventure • Fly the Flag for Football • Public viewing areas (PVA) Good Hosts Social Cohesion Nation Building Page 3 |

4. National Programme: MY2010 School Adventure • This project was done in partnership with the department of Basic Education, Sports and Recreation and the Local Organising Committee. Adidas came onboard as a aponsor • National Finals took place on May 1st 2010 at the Cultural History Museum in Pretoria. • 9 000 schools registered to be a part of this campaign • The museum was so impressed with the standard of the artwork that they have written to us ad requested to keep the artwork on display for a period of the month • The department embarked on an extensive PR campaign, which saw us promoting the competition on a number of radio stations. A partnership was struck with the Sowetan who profiled the campaign over a period of 3 weeks Page 4 |

5. National Programme: MY2010 School Adventure • Winners:

6. National Programme:Fly the Flag for Football We have partnered with the International Marketing Council on the 40 day count down campaign. We will contribute to the total budget of this campaign. Campaign elements include: A paid for Radio campaign, 400 spots brought to you by the IMC and the DAC Activations at Malls, taxi ranks and high traffic areas The DAC will contribute financially, with flags and artists who will go on the roadshow. The aim of the campaign is to propel the excitement levels to an unprecedented note while educating people about the protocols of the flag and national anthem. For the DAC this is part of our social cohesion, mass mobilisation and nation building objectives Our PR efforts will continue to leverage off the paid for media and put emphasis on the protocol of the flag and the anthem. Page 6 |

7. National Programme:PVA We are still collating information from Provinces There will be 1 PVA in every district in the country Provinces and municipalities are responsible for putting up the structures and providing a basic cultural programme The DAC will assist by way of enhancing existing projects Most PVAs will screen a minimum of 8 matches including all Bafana matches, the semi finals and the Final Page 7 |

8. Celebrate Africa Programmes • Africa Day • African villages • An African World Cup • Deepening relations with the rest of the continent Page 8 |

9. Africa Awake: Africa Day DAC is the lead department responsible for coordinating the National cultural programme Venue: Dries Niemandt Park (aka The Welcome Village) in Ekurhuleni Date: Saturday 29th May 2010 The African Qualified Countries (AQC) have been invited to send their most celebrated artist/s to be a part of this event, they’ll be flanked by South African artists plus indigenous dance groups rendering an explosive line up The days events will be rounded off with a dinner at the Sandton Convention Centre hosted by the Department of Internations Relations and Cooperation SABC will televise the event LIVE on SABC 2 from 20:00 – 22:30 Page 9 |

10. We will host the African Village, an exhibition of all the AQC at the Welcome Centre in Ekurhuleni. We will also profile the department in this exhibition Each country will exhibit the best their country can offer. The exhibition will run for the duration of the tournament. Letters have been sent to the AQC offering them the space to exhibit and requesting their support and participation DAC will support the marketing and publicity around the venue and join the Ekurhuleni Metro in mobilizing people to the venue and putting up exciting programming for the duration of the tournament Africa Awake: African Village

11. DAC’s Programmes • The tournament guide • Art, craft and Fashion • Proposals • Engagement with the Arts and Culture industry • Setting up conditions for wealth creation • Profile the department • Popularize the national symbols Page 11 |

12. The objective of the tournament guide is to: Profile the department Profile the playhouses under our watch and highlight their world cup programme Profile the heritage sites also under our watch and the World Heritage sites A brief view of the museums and theatres of interest Profile each Province and highlight their key event Distribution channel: Airports and Border gates Bus and train stations. Taxi ranks Hotels Timelines: Ready for distribution by June 1st The DAC’s Programme: The Tournament guide Page 12 |

13. High end All African exhibition with a focus on the AQC exhibition will take place at the Sandton Gallery on Mandela Square in Sandton Football Friday Fashion funk design students were challenged to use the flag and the Bafana Bafana kit as inspiration to come up with a clothing design Finals will be held at the Fashion Capital in down town Jozi Winners stand to win R20 000 in Edgars vouchers plus a double page spread in the Cosmopolitan magazine The DAC’s Programme: Art, Craft and Fashion Page 13 |

14. Proposals Page 14 | • The Department of Arts and Culture received and reviewed proposals submitted by Provinces, Host Cities, Cultural Institutions as well as the general public. • 41 projects were selected and recommendation was made that these projects be funded • The department has managed to secure funding for 21 of these projects to the tune of R 59 million. • A further 127 million has been set aside from the Capital Expenditure Budget to fund 29 infrastructure development projects.

15. FIFA OFFICIAL PROGRAMME • Opening and Closing Ceremony • Celebration of the continent Page 15 |

16. The DAC has contributed R40 million to the ceremonies production The success of the FIFA Confederations Cup opening and closing ceremonies was made possible by the DAC and so too the successful hosting of the FIFA Final Draw cultural programme. R5 million was contributed for each project by the department The rehearsals are underway for the World Cup ceremonies production The ceremonies will testify to the fact that this is a Truly African World Cup. Artists from the AQC will perform live at the ceremonies Ceremonies Page 16 |

17. Ke Nako! SIYABONGA!!