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Disruptive Nature of IT. Samantha Brown Tyler Eifert Connor Miller Jane Park. What Is Disruptive Nature of IT?. New innovation that helps create a new market Interrupts current market Enables new business model. Disruptive N ature of IT. Disruption for Newspapers.
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Disruptive Nature of IT Samantha Brown Tyler Eifert Connor Miller Jane Park
What Is Disruptive Nature of IT? • New innovation that helps create a new market • Interrupts current market • Enables new business model
Disruption for Newspapers • New ways of getting information • Free news • Craigslist • Online subscriptions • Less print
Agenda • Disruption in the Music Industry • Disruption in Television Industry • Recommendations
Disruption in the Music Industry • Digital Music • Illegal Downloads • Streaming Music
New Business Models • Digital copies of songs • Advertisements in streaming music • Upgraded versions without ads • Artists making digital records • Music software to determine if songs will be hits today
Digital Music Business Advantages Disadvantages Non-physical Corrupted data Quality Computer crashes Loopholes • Cheaper • Convenience • Wider consumer base • Access certain part quickly • New markets
Television Disrupted by… Online streaming creates opportunities YouTube, Vimeo User-generated content Lonleygirl15 VGHS Megavideo Hulu, Netflix Encourage binge viewing • Set channels for everyone/households • Set time slots (prime time vs. daytime/late night) • Requires seating in front of a television • Money for Producers, Advertisers
…Television? • Apple TV bringing online streaming into physical home • Companies use internet sites/social networks to identify global pockets of interest • Niche producers decide local screening locations by zip code votes • Possibility of eliminating middle man
Recommendations • Adapt or die • Technology is an ever-changing industry • Stay relevant