Nick Waight CEO Marie Lawlor International Senior Account Manager

2. Nick WaightCEOMarie LawlorInternational Senior Account Manager

5. What it means for Dublin • 30,000 International Delegates per annum • 220,000 delegate days per annum

6. The Convention Centre, Dublin(The CCD) • Ireland’s First World Class Convention Centre • Iconic building - Pritzker award winning architect Kevin Roche • Prime City Centre Location • Excellent Transport Links • State of the Art Facilities , Cutting Edge Technology • Comprehensive technical package and staffing included in rental fee • Premium Service & Experienced Management Team • Environmental Sustainability

7. Key Tactical Challenges • Lack of city housing bureau • Change in hotel bed stock composition • Perception of Dublin as an expensive destination • Increasingly competitive marketplace • Quantity and quality of skilled labour

8. KeyAreas • Joined up “Team Ireland” approach - research, bidding and delivery • Good example is the way Australia approach & bid for events This involves a move away from individual business interest and takes consideration of the bigger picture. • Long term sustainability & profitability

9. Research • Centralised point of reference, coordinated to ensure no duplication • Relevant target markets • Calendar planning – to smooth out hot spots • Inward and outward communication • Database integrity • Management of ‘Ambassador Programme’

10. Bidding • Compilation of a quality comprehensive bid document tailored for client requirements • Hotel room allocation service • Hosted site visits from committees/decision makers • Coordination of city/country offering during site visits • Impartial information on social programmes, activities etc. • High level support letters e.g. Taoiseach, Minister of Tourism

11. Bidding • When appropriate, identification of partner support e.g. DMCs, PCOs etc. • Financial support for bidding association • Attending and supporting conference at which bid takes place • “Shoulder” leisure tourism marketing (all Ireland)

12. Delivery • City welcome • e.g. Flags/banners, broad sheets/posters sites, civic reception • Integrated conference delegate offer • e.g. City discount passport for shops, restaurants & visitor attractions • Manning of information desks • e.g. airports/conference venue

13. Delivery • Provision of collateral • e.g. Maps and city guides • Information & assistance in reclaiming VAT and any other recoverable taxes • Integrated public transport travel offer • Major event briefings for relevant parties • e.g. Hotels, taxis, restaurants • Recognition of ‘Conference Ambassadors’ responsible for bringing the conference to Ireland

14. Delivery • Onsite market research to ascertain delegate opinions • Post conference evaluation on country/city/venue perceptions

15. Summary • Highly competitive market • Becoming increasingly experiential • High delegate expectation • No room for complacency • Coordinated and slick • Internal communication and transparency

16. 1st September 2010

18. Facilities at a glance

19. Building Progress to date

24. Sales Update

25. Key International Markets • International Association • UK National Association • International Corporate • UK National Corporate

27. Results to date 11 confirmed events – 16,750 international delegates (58,625 delegate days) 66 provisional bookings – 73,000 international delegates (255,500 delegate days) Total Value – €20m (314,125 delegate days)

28. Results to date • 6 current bids – 18,200 international delegates (63,700 delegate days) • 27 bids in progress – 40,800 international delegates (168,000 delegate days) • 19 bids identified – 38,500 international delegates (134,740 delegate days)

29. Sales Activity - 2009 Site Visits – General and for key groups Familiarisation Visits – Core International PCOs, European & International buyers, Media Hearts & Minds Overseas presentations – Paris/Brussels & London/Geneva Exhibitions – Confex, IMEX, EIBTM Reception for UK buyers at The Irish Embassy, London