Fibres

1. Fibres Tata International Fibres wave Module: FY 04

2. Roadmap • Milestones • Preliminary Study • Implementation Plan • Review & Analysis • Sample Studies • Linkage to ABEP FY05

3. Fibres: Milestones November 2002 • Tata International Investigates Need & Deployment • TIL Decides to Deploy FIBRES across Businesses • Creating the framework/Action Plan • Ferguson's Engaged : Specific Focus Areas • ‘Implementation’ across Businesses • RES deliberations: ‘Identified Businesses’ • Replication :Across SBU’s & Location • April 04, May 04 • Fibres Champions Training • Fibres Wave Modules for ABEP FY05 • Focus on “x” factor December 2002 September 2003 December 2003 February 2004 March 2004 May 2004

4. Preliminary Study

5. Fibres: Deployment Investigate the Businesses for “FIBRES” The Need for focus on Competitive Intelligence Discuss with Business heads the SCOPE & Deliverables Define Roles & Responsibility Phase Wise Deployment plan with Assistance from FERGUSON Focus on Setting the ‘FIBRES Process’ Creation of ‘FIBRES Cell’ Completion of ‘FIBRES Process for Test Market’ followed by REPLICATION EMBED the PROCESS across Tata International Limited Generate Strategic/ Tactical Inputs from the Information Analysis

6. Fibres: Application Business Development Demand Forecast Regional Updates Market Information - Vigilance Strategy Planning Process Deep Dives Competitor Study Product /Price Specific M&A Market Specific Benchmarking Study SBU specific Study International Business Best Practices

7. Roles & Responsibilities Corporate Office Drive the Process, Implementation across TIL, Create Focus & Knowledge Sharing Across SBUs , Result Orientation, Facilitation SBU Role To create the Input Template with Ferguson Work on Creating an Exhaustive ‘Information Needs Set’ Focus on the PROCESS Replicate the Process in ‘Other Product/ Markets’ Ferguson Role Assist in Creating the ‘Input/Output Template’ Test Case for Product/Market Reverse Engineer – Tactics/ Strategy Inputs FIBRES CELL SBU Member- Onsite CEO Center Member Consultant Member ( Ferguson) Test Market Study / Specific Comptt - EMBED FIBRES in Tata International Limited ‘Periodic Review of FIBRES by MD in ‘Apex Quality Council’

8. Implementation Plan

9. Fibres: Implementation Plan Module 1 Generate ‘Key Information Modules’ Data Needs, Data Sources & Surrogates for Non Available Data Development of Standardized Formats Periodicity of Market Reports Module 2 Test Case ‘Template’ - Product Market Segment for each SBU Presentation Formats – Process Owner for FIBRES (Replication) A Roll out Plan for Implementation to other SBU’s & divisions The Focus on ‘Reverse Engineering’ – Strategic Inputs / Analysis Phase 1 : The key focus will be on the ‘PROCESS Part’ Phase 2 : Figures “x” is critical

10. Fibres: Initial Rollout SBU’s- Tata International Limited • Leather & Leather Products Business • Engineering Business • Bulk Commodity & Chemicals Business • Steel Business • Minerals Business Initial Focus Areas for FIBRES Roll Out • Leather & Leather Products Business • Engineering Business • Bulk Commodity & Chemicals Business

11. Implementation for selected businessesModule 1 – Fibres Cell Leather& Leather Products Business Focus Area : Leather Garments Base Location : Dewas I - Facilitator : Sheetal & Sudeep M Engineering Business Focus Area : CEP Business (Customized Engineering Products) Base Location : Kolkata I - Facilitator : Debraj & Sandeep K Bulk Commodity & Chemicals Business Focus Area : Soda Ash Report for Tata Chemicals ( Monthly Report) Base Location : Pune I - Facilitator : Debajit Shome Focus Area : Market Report - Product Specific ( Coal , Oil) for TPC Base Location : Mumbai I - Facilitator : Hemant Joshi

12. Fibres: Information Flow & Review

13. Information Flow & Fibres Module Selection Steel Operations Team Leather Fibres Champion for each SBU Fibres Wave Module Minerals BC&C Engineering Sales Team Review Architecture F - Champs : Monthly Meet Review Meeting : 12th of Every Month (Videoconference) BCM (Monthly) SBU Chief Review Meeting Apex Meeting (Quarterly) MD’s Review Meeting

14. Fibres – Identified Businesses (Deployment) Review Progress Engineering Business Customized Engineering Products Refractories & Rolls Bicycles & MRO Telco Spares Leather & Leather Products Business Leather Garments Division Finished Leather Division Footwear Division Leather Articles Division Bulk Commodity & Chemicals Bulk Commodities Coal / Fuel Oil Chemicals Soda Ash Phase 1 – Completed & Begin Phase 2 Replication begun , and complete Implementation by March 2003

15. Structure / Templates Formats Population of Data Data Aggregation Inputs for Strategic Planning Engineering Business The Test Case was for CEP Division to Embed the Process . CEP Division Test Case for ANZ Region Aluminium Industry Study ( Influence on CEP ) Replication Africa Region Study Leather & Leather Products Business The Test Case was for Leather Garments Division to Embed the Process Leather Garments ( US & German Market ) Replication Finished Leather Division Bulk Commodity & Chemicals The Test Case was for Soda Ash Business in China . Soda Ash ( China Market) Replication ( Coal / Coke Business ) Fibres: Business Review

16. Fibres: Sample Study Results

17. A) FIBRES : Business Development

18. 30 USD per piece 2002-03 : 295 Chennai SCM 2003-04 : 284 Issue : Retail Mgn As on 25th FEB 04 Final TIL Plan 32 USD ?? Leather Garments Business: Buyer Profile (Example: Retailer/Importer)

19. Information Modules & Update Frequency • The above construct has to be made for each Fibres Study • Ownership : F Champ - SBU • Syndication : SBU Chief Master Sheet – Form

20. B) FIBRES : Competitor Study (“X”) Factor

21. Kalyani Steels Ltd – Q1 2003-04 Exports • Kalyani Steels Limited is our biggest competitor in Collector Bar and Anode Stub exports. • They exported Rs.1.7 Cr in Q1 2003-04. • Major Customers ---ALBA---Rs. 24 lakh @ Rs.4,752 per piece ---DUBAL---Rs.46 lakh @ Rs.14,500-15,000 per piece ---Comalco (Bel Bay),Australia---Rs.22 lakh @ Rs.5,092- 5,141 per piece ---Hydro Aluminium & Tomago,Australia---Rs.17 lakh ---Alcan,UK----Rs.9 lakh ---Europe Rotterdam port---Rs. 50 lakh @ Rs.2,709 per piece • Total 19 shipments in Q1 2003-04 Competitor Level Study

22. Kalyani Steels Ltd – Q1 2003-04 Exports Competitor Level Study

23. Kalyani Steels Ltd – Q1 2003-04 Exports Competitor Level Study

24. C) FIBRES : Regional Analysis (Industry Specific Industry)

25. World Primary Aluminum Production (By Region) • Total world production in 2002 : 25.7 Mn. MT (24.5 Mn. Mt in 2001) • Growth in production : CAGR of 3.22%between 1998 and 2002 • Major producing countries or regions: Europe and North America, but growth highest in Africa and Asia Strategic Inputs Focus on Venezuela Market / Deep Dive RUSAL smelter : Reconstruction Plans • Source:www.world-aluminium.org, www.usgs.gov, www.aluminum.org, www.aluminium.org.au, www.aluminium.net

26. Fibres: Linkage to ABEP FY05

27. Fibres Modules & ABEP FY05Leather & Leather Products

28. Leather Business: ABEP FY05 Linkage to Fibres Fibres Modules • Continued input for Fibres in France, Australia in Leather Garments and assistance for RES . • Fibres input for New markets such as Domestic china , Russia , Turkey , Italy and other EC countries and monitor RES in other countries. • Continued Fibres inputs for UK for Leather Footwear and New market Spain to be taken. ABEP FY05 Competitor Data and Country Analysis Monitoring External Environment • India Vs TIL performance data to be • provided monthly • Currency performance inputs • Competitor data bank to be completed. • Country analysis and News. • WTO impact on TIL • Currency fluctuations • Leather Industry Happenings.