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CAMRA Waterway Sector Conference 21 March 2015

Join Beverley Gobbett as she discusses CAMRA's role, history, and activation strategies at the Waterway Sector Conference. Gain insights on social media, volunteer engagement, and more. Discover how CAMRA encourages volunteering and leverages social media for outreach.

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CAMRA Waterway Sector Conference 21 March 2015

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  1. CAMRA Waterway Sector Conference 21 March 2015 Presenter – Beverley Gobbett

  2. Agenda • My role at CAMRA • CAMRA – Brief overview • Activation • Perspective on Social Media • Personal reflections

  3. My role at CAMRA • Festival Trainer • Volunteer Committee • Deputy Regional Director • Competition Organiser – M/cr • Member of the Nat. Tasting Panel • Asst Bar Manager at GBBF My roles

  4. CAMRA – Brief Overview • Founded in 1971 • Independent, voluntary organisation campaigning for real ale, community pubs and consumer rights • UK, Northern Ireland and Channel islands – We have 16 regions, 215 branches and organise over 150 beer festivals per annum

  5. Overview continued • 168,553* members (January 2015) • In excess of 5,000 committee post holding volunteers • Membership doubled in 8 years • Growth averaging 8.6% per annum over the past 5 years

  6. Overview continued • Over 60% of our members join via our national website www.camra.org.uk • Membership is £24* per annum • A monthly newspaper and quarterly magazine • Concessions on publications, including the Good Beer Guide, • Free or reduced entry to every beer festival • Numerous third party benefits

  7. Overview continued • In 2008 we developed an affinity scheme. Now working with numerous organisations offering benefits to our membership • Real Ale Societies • Investing in Volunteers – Training and Support

  8. Activating Members

  9. Activating Members POINTS TO CONSIDER • What is YOUR current situation • Barriers to volunteering • Sharing of successes and failures and what lessons can be learnt • What other support is needed

  10. Breakdown of CAMRA members

  11. Barriers to Activation 36% of non active members said they would be interested in volunteering in future BUT: • Lack of communication • Some branches only contact members when they want help at beer festivals. Others not at all. • Members do not know what they can volunteer for • Afraid of making a fool of themselves • Perception of branches: • Full of ‘old men’ • Unwelcoming • Set in their ways • Hard sell • Committee members never moving on • The activities that the branch does do not appeal to me • Geographical barriers/transport • What’s in it for me • Lack of time

  12. Encouraging volunteering

  13. Are you getting the messages right? Times have move on?

  14. Perspective on Social Media • Forward thinking – Embracing technology and have a diverse representation online • Investing – We are investing on our online service provision to members and volunteers. New interactive website to be launched in 2015 • Omni-channel communication - via our website, email campaigns, facebook 40k likes, twitter 47.4k followers

  15. Thoughts I hope that this has inspired Personal thoughts on what Waterway Societies could be doing more of ...

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