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Anthony Kleanthous 25 November , 2010

Eating Earth. Anthony Kleanthous 25 November , 2010. Agenda. The Challenge Food impacts Responses and priorities. Agenda. The Challenge. Global Ecological Footprint. Source: Global Footprint Network. Global Living Planet Index. 30% decline since 1970.

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Anthony Kleanthous 25 November , 2010

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  1. Eating Earth Anthony Kleanthous25 November, 2010

  2. Agenda • The Challenge • Food impacts • Responses and priorities

  3. Agenda • The Challenge

  4. Global Ecological Footprint Source: Global Footprint Network

  5. Global Living Planet Index 30% decline since 1970 Source: Zoological Society of London

  6. If everyone consumed natural resources at the same rate as people in the UK we would need almost 3 planets to support us

  7. Overall Strategy

  8. Agenda • The Global Challenge • Food impacts • Responses and priorities

  9. Food accounts for a quarter of our eco footprint Source: WWF 2010

  10. Sustainable agriculture is key Source: WWF/FCRN 2010

  11. Meat and dairy are of greatest concern • 60-80% of direct agricultural Impacts • Around ¾ of land use change impacts • 1Kg beef takes 15,500 litres of water • 80% of soya is consumed by animals

  12. Cerrado – The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity

  13. A basketball court full of soy for everyconsumer On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed. Topic can go here Presentation title cango here Secondary information XX-XX Month, Year Additional information can run Underneath if neccessary

  14. The Cerrado: as it was Source: Machado et al 2004

  15. The Cerrado: 2002 Source: Machado et al 2004

  16. On a US diet, we could feed 2.5bn people

  17. Eating as usual Source: Global Footprint Network, 2010

  18. 95% renewables + Malaysian diet Source: Global Footprint Network, FAO, 2006

  19. Consumption changes are essential Source: FCRN, 2010

  20. Agenda • The Global Challenge • Food impacts • Responses and priorities

  21. Sustainable Consumption • Eliminate waste • Reduce meat and dairy consumption (“less but better”) • Intensively produced • Imported • Processed • Locally in season fruit and vegetables • Certified sustainable commodities • Round Table on Responsible Soy (RTRS) • Roundtable on Responsible Palm Oil (RSPO) • Fish (Marine Stewardship Council, Aquaculture SC) • (soon)…Beef?

  22. Helping consumers • The right products • Responsibly produced • Clearly labelled • Appropriately priced • Guidance on choosing, buying, storing, cooking • Political leadership

  23. Helping consumers Choice Influencing Marketing Advertising Guidance Choice Editing Remove “unsustainable” Provide “sustainable” Sustainable Business Practice Innovation Product features Products Services Business models

  24. What we need from government • Dietary guidance and education • Fiscal reform to reflect true cost • Green taxes (carbon, water, biodiversity) • Shift subsidies (CAP reform!) • Responsible public purchasing • Work with retailers and producers

  25. One Planet Food • Tasting the Future

  26. Summary • We are eating the fabric of our planet • Sustainable Food is critical to survival • We must change the way we eat • Business and government must help change the system • Change must start NOW!

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