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VGTU GOOD PRACTICE

VGTU GOOD PRACTICE “ Cultural industries development: from idea to the National integrated programme ”. ASSOC. PROF. ROLANDAS STRAZDAS. Content:. I. Context and aim of Good practice: Importance of strategy development for Lithuanian Universities.

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VGTU GOOD PRACTICE

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  1. VGTU GOOD PRACTICE “Cultural industries development: from idea to the National integrated programme” ASSOC. PROF. ROLANDAS STRAZDAS

  2. Content: I. Context and aim of Good practice: Importance of strategy development for Lithuanian Universities II. The process and result of Good practice: The way from the initial idea toward National Integrated Program III.Innovation and sustainability of Good practice: Why participation in the National Integrated Program is so important for VGTU ?

  3. I. Context and aim of Good Practice: Importance of strategy development for Lithuanian Universities

  4. Why strategy is so important for our university ?

  5. “It is not the strongest nor the most intelligent of the species that survives. It is the one that is the most adaptable to change.” Charles Darwin

  6. LIFE CYCLE

  7. Changes in demographic situation in Lithuania 19-22 years old population 23-24 years old population Source: Statistics Lithuania

  8. Many other important changes for the Lithuanian universities Political Economic Social Technological

  9. ? How to survive and grow in the rapid canging environment

  10. Strategy can give an answer

  11. Big question were to go ?

  12. STRATEGIC DILEMMA Too many directions ? Too few directions ?

  13. TOO MANY DIRECTIONS NOT ENOUGH RESOURCES TO BE COMPETITIVE

  14. TOO FEW DIRECTIONS RISK TO KILL VERY PERSPECTIVE IDEAS

  15. Traditional process of strategy development • PEST analysis • Competitors analysis • Competence assessment • Identifying the bottleneck for grows opportunities • SWOT analysis • Mission, vision formulation • Development and evaluation strategic option based on key criteria • Formulating the implementation road map and action plan • Formulating the implementation road map • Following up during the implementation phase. Monitoring and adjustment

  16. LIFE CYCLE

  17. II. Process and result of Good Practice: The way from the initial idea toward National Integrated Program

  18. GOOD PRACTICE ?

  19. You cannot step into the same river twice (Heraclitus)

  20. VGTU strategy development process Week signals identification and pilot development

  21. How to identify week signals ? • Openness for new ideas/initiatives; • Support (seed money); • Risk tolerance; • Bottom–up approach; • Foresight…..

  22. “Top down” and “Bottom-up” approach for strategy development Bottom up Top down

  23. INITIATOR OF IDEA Assoc. Prof. Jūratė Černevičiūtė

  24. From the start Creative Industry program became most popular in VGTU and number 6 in Lithuania !!!

  25. Very fast growth of number of students in the Creative Industry program

  26. Growth potential for Creative Industry program still very high

  27. IDEA GROWTH

  28. III. Innovation and sustainability of Good practice: Why participation in the National Integrated Program is so important for VGTU ?

  29. National integrated program is a possibility for VGTU to increase a demand for R&D and education services

  30. KNOWLEDGE TRIANGLE Education Innovation - Third mission of universities R&D

  31. INNOVATION -THIRD MISSION OF UNIVERSITIES GAP R&D SUPPLY R&D DEMAND

  32. EXAMPLE Stanford University's leaders saw its mission as service to the West and shaped the school accordingly. During the 1940s and 1950s, F. Terman, as Stanford's dean of engineering and provost, encouraged faculty and graduates to start their own companies. He is nurturing Hewlett-Packard, Varian Associates, and other high-tech firms, until what would become Silicon Valley grew up around the Stanford campus.

  33. Ilja Laurs (1974)

  34. National integrated program for Creative and Cultural Industry development • Partners: • Vilnius Academy of Art • VGTU • Lithuanian Academy of Music and Theatre; • Vytautas Magnus University

  35. Types of creativity

  36. A tool for strategy development – “O ideas generator”

  37. O IDEAS GENERATOR IDEA GENERATION BOARD PERSEPTION BOARD ACTION BOARD

  38. Conclution • Strategy is very important instrument for the universities to adapt to the changes; • Week signal identification and development could be important stage in strategy development process; • “Top down” and “Bottom up”approach for strategy development; • Innovation and business development - third mission of universities; • “O ideas generator” useful tool for strategy development

  39. Last point

  40. Thank you

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