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1/18/2011. Agora. Who we talked to. Testing value proposition hypotheses: Lessons Learned. Major challenges. If seller is private cloud, potential security concerns For startup buyers, Amazon = Trust Latency concerns High switching costs. Current thoughts on value prop.
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1/18/2011 Agora
Major challenges • If seller is private cloud, potential security concerns • For startup buyers, Amazon = Trust • Latency concerns • High switching costs
Questions going forward • How do we get past Amazon as the default? • How viable is telecom as potential seller? • Validate buyer & seller value propositions • How do we access the buyers and sellers? What sort of sales structure and sales force does it require? • Who is the main buyer and what are his motivations? • Is buying guide/ matching service superior value proposition to marketplace?