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Subscription and Open Access Business Models in Journals Publishing. Martin Richardson Managing Director Oxford Journals. Our experiments are designed to discover whether Open Access models can achieve wider dissemination than subscription models
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Subscription and Open Access Business Models in Journals Publishing Martin Richardson Managing Director Oxford Journals Bloomsbury Conference on E-Publishing, June 2007
Our experiments are designed to discover whether Open Access models can achieve wider dissemination than subscription models But in order to be successful any new business model will also need to be financially viable Experimenting with Business Models Bloomsbury Conference on E-Publishing, June 2007
Subscriptions and Licencing The Market for Print Journals • Small libraries Large libraries Our traditional core market Research TOTAL LIBRARY MARKET Teaching Bloomsbury Conference on E-Publishing, June 2007
Subscriptions and Licencing • The Market for Print Journals • Developing countries Developed countries Our traditional core market Academic TOTAL LIBRARY MARKET Professional Bloomsbury Conference on E-Publishing, June 2007
Traditional journal subscription sales Online journal collection sales Individual article sales Licensing content to specialist aggregators The channels Subscriptions and Licencing Bloomsbury Conference on E-Publishing, June 2007
Volume 35 in 2007 24 issues/~1200 papers published per year 2006 impact factor of 6.3 Open access model introduced in 2005 Case Study: Nucleic Acids Research
Case Study: Nucleic Acids Research Bloomsbury Conference on E-Publishing, June 2007
Case Study: Nucleic Acids Research Bloomsbury Conference on E-Publishing, June 2007
Subscriptions and Licencing Serial Costs in ARL Libraries Bloomsbury Conference on E-Publishing, June 2007
Full open access – Nucleic Acids Research (since 2005) Optional open access – 60 journals (and counting) across a broad range of subjects Open Access Models Bloomsbury Conference on E-Publishing, June 2007
NAR’s author open access charges • Plus: • Special rates/waivers (£0–420) for developing countries • Author loyalty discount • Waiver requests considered from those in financial hardship. • No charge for commissioned Survey and Summary papers • Editorial board members – free print or one free publication per year. Bloomsbury Conference on E-Publishing, June 2007
NAR submission trends Bloomsbury Conference on E-Publishing, June 2007
NAR actual open access charge payments Bloomsbury Conference on E-Publishing, June 2007
Nucleic Acids Research income 2004 - 2006 9% 8% 7% 39% 47% 7% 83% Bloomsbury Conference on E-Publishing, June 2007
Is OA financially viable? Bloomsbury Conference on E-Publishing, June 2007
NAR: Daily article views for 2003-2005 Does OA increase usage? Source: Ciber study, 2006 Bloomsbury Conference on E-Publishing, June 2007
NAR Monthly articles viewed by referrer Does OA increase usage Source: Ciber study, 2006 (unpublished) Bloomsbury Conference on E-Publishing, June 2007
54 Journals participating across a broad range of subjects Author charges £800/£1500 depending on whether author based at subscribing institution Subscription prices to be adjusted in proportion to % of pages published OA in prior year Optional Open Access Bloomsbury Conference on E-Publishing, June 2007
Are authors choosing to pay for open access? Oxford Open uptake 2006 Bloomsbury Conference on E-Publishing, June 2007
Author charges are currently the same for all journals in Oxford Open – we will consider different rates to reflect uptake and the impact of OA on individual journal revenues Subscription prices – we are adjusting prices in 2008 to reflect uptake in 2006-7 Will we lose subscriptions? As yet it is to early to tell Optional open access – some issues Bloomsbury Conference on E-Publishing, June 2007
Link resides in IR rather than final PDF Access to full-text according to usual policy of each journal Allows continued and consistent collection and analysis of usage and citation data It is clear to a casual reader which version of an article is the final and authoritative one Less likely to cause subscription cancellation and undermine the revenue streams that fund the publication process, including peer-review Self-archiving: an alternative model Bloomsbury Conference on E-Publishing, June 2007
OUP Journals Online OAI (Open Archives Initiative) harvesters & aggregatorse.g. www.OAIster.org Journal Author Article The OUP/Sherpa Project Metadata toOxford Eprints Link to OUP for PDF full text delivery OAI harvesters crawl and index OAI-compliant websites (Self-archiving) Oxford University Eprints I.R.
Case Study: Subject Repositories No delay 6 months delay Source: PubMed Central Bloomsbury Conference on E-Publishing, June 2007
Delayed Open Access: Why: The “Decay Curve” That was then… “Impacts of free access”. Nature, 5 April 2001
Delayed Open Access: Why: The “Decay Curve” This is now…
Delayed Open Access: Why: The “Decay Curve” A literature journal…
Delayed Open Access: Why: The “Decay Curve” A maths journal…
Key influences on the way our business will be conducted in the future:- Technological developments (and constraints) Politicians and law makers Research funders Library budgets How will business models evolve? Bloomsbury Conference on E-Publishing, June 2007
Questions? Martin Richardson martin.richardson@oxfordjournals.org Bloomsbury Conference on E-Publishing, June 2007