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The nature and control of trade. L/O: To understand the ways in which trade occurs and is controlled. Starter – 5 mins. What do these acronyms stand for? WTO SAP NATO OECD RIC NIC BRIC EPZ IMF. Global trade. Free trade dominates trading relations.
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The nature and control of trade. L/O: To understand the ways in which trade occurs and is controlled.
Starter – 5 mins • What do these acronyms stand for? • WTO • SAP • NATO • OECD • RIC • NIC • BRIC • EPZ • IMF
Global trade • Free trade dominates trading relations. • WTO has put in place a number of agreements since 1950s to remove: • Taxes and tariffs. • Quotas on imports. • Subsidies for domestic producers. • How do you think each of these has helped encourage foreign TNC/MNCs enter new markets? Be ready to feed your ideas back. • The result? Huge growth in trade and wealth. • Asia, China and India. • Africa is different. • Share of world trade has decline – 1970s. • There are a number of explanations for these trends: • Trade is dominated by TNCs – chosen to invest in India and China, not Africa. • Asia – free trade zones and EPZs used to attract investment. • Tax breaks, non-union areas and limited regulation. • Africa lacks developed infrastructure, high skill levels and political stability. • Not attractive to investors.
Free trade? • Is trade free for all? 5 mins to come up with an answer. • Trade freedom has increased, but… • Trade is easier in trade blocs, EU, NAFTA, ASEAN which are tariff free. • Blocs also trade easily if agreements have been reached. • If outside a bloc, there can be massive trade barriers to over come. • Many African countries trapped in colonial trade patterns. • Export coffee, timber, copper to developed world. • Prices of these commodities are set on global stock exchanges and are highly volatile. (See Graph) • What does this graph tell show about the price of African commodities since Feb 07?
Control • Superpowers also control innovation and technology. • Licence fees must be paid to patent holders – drugs, engines, microchips etc. • USA 41%, EU 33% and Japan 13%. • Allows them to control the availability of technology.
Global Culture – Americanisation. • McDonald’s – global superpower? • 31,000 restaurants. • 50 million people a day • USA most powerful force in cultural globalisation – often referred to as Americanisation. • Read the case study on McDonald’s: Global Superpower? • How have McDonalds designed their business to increase the amount of money it produces? • How has McDonalds had to adapt in order to become a global brand? • http://www.youtube.com/watch?v=UlDOI6RsaS4 • Watch the documentary on global brands and make notes on how they achieve global dominance. • But is this traffic all one way? • UK curry is most popular take away not the burger. • 6 times as many curry houses as McDonald’s in UK • Popularity of Sushi is on the rise. • Some American sports prove hard to export – baseball and American football.