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Efficient Customer Acquisition Strategies for Business Growth

Develop your Power 100 list to expand your customer base effectively. Call referral candidates, train your walking ambassadors, establish a system for capturing details, and complete all assignments. Learn to build ongoing relationships, identify referral sources, and connect with potential customers. This session includes engaging workshops and practical steps to acquire more customers through referrals. Take notes and apply the strategies discussed in your business for growth. Submit weekly commitments and interact with the community for feedback and support. Improve your marketing approach and commitment to acquiring new customers.

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Efficient Customer Acquisition Strategies for Business Growth

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  1. How to Create an Easier, Simpler, More Profitable Road to Customers Session 6 Martha Hanlon and Chris Williams

  2. To Complete Your Assignment There are no pages included here for your to complete. Instead, develop your Power 100 List however is best for you…spreadsheet, word document, etc. Send that document to WABAssignments.com

  3. Commitment for This Session • Call 10 Referral candidates • Train your walking Ambassadors • Determine and create system to capture details---or it’s all a do-over • Finish all other assignments

  4. Workshop Agenda Wide Awake Business Proprietary: Do Not Distribute

  5. The Basics • 6 Sessions, 60 minutes each • All Sessions recorded & placed at www.WideAwakeBusiness.com/webinar • Weekly commitments • Submit weekly commitments by Sunday night to WABassignments@gmail.com for our review • Take notes • Call from a Quiet Place where you can work • Please use a headset, not your PC speakers Wide Awake Business Proprietary: Do Not Distribute

  6. Supporting slides

  7. Who Loves Ya Already! Build on-going, mutually beneficial relationships • Too important to leave to chance • Join groups; network • Proactive process • A List—your best 10%--most likely to refer business • B List—20%--champions of your cause • C List—70%--best contacts • D List—everyone else in your database • Your Sphere of Influence—250 Who? People who know and trust you

  8. The “A and B” Lists • Who Are They • Probably clients or have referred • Estimate how many referrals • Haven’t bought in awhile • First Steps • Say thank you • Create a standard to track • Ask for more

  9. Get to Know Them • Ask questions about them • How did you get started in your business? • What do you enjoy most about it? • What separates your business from the competition? • What advise would you give someone just starting out? • What 1 thing would you do in your business if you knew you couldn’t fail? • What do you see as the coming trends in your business? • Describe the strangest or funniest thing you’ve seen in your business • What have you found to be the most effective in promoting your business? • What one sentence would you like people to use in describing your business? • THE MOST POWERFUL QUESTION • Can I have your business card? • Follow-up • 100 Friends

  10. Train Your Walking Ambassadors

  11. BUT… Every time you meet someone/call them, you make $50!

  12. Simple System—Excel Spreadsheets

  13. What Are You Going to Do Differently? • Who Your Ideal Customer Is • What gets their attention • How to get them connected to you • What they need to buy from you to start…and continue • How will you change your behaviors to get more customers – NOW! • How to build your business from referrals What’s your commitment?

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