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Business Case Presentation Team 2 to ALSE Board

Business Case Presentation Team 2 to ALSE Board. Presenters: Tim Crowther Karl Kenny Maxim Michtchenko Yuriria Lanza Liliana Posada April 24, 2004. Problem 危 機. (Opportunity). (Risk). Overview. Opportunity Recommendation Marketing Revenue Financials Conclusion Q&A.

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Business Case Presentation Team 2 to ALSE Board

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  1. Business Case PresentationTeam 2 to ALSE Board Presenters: Tim Crowther Karl Kenny Maxim Michtchenko Yuriria Lanza Liliana Posada April 24, 2004

  2. Problem 危 機 (Opportunity) (Risk)

  3. Overview • Opportunity • Recommendation • Marketing • Revenue • Financials • Conclusion • Q&A

  4. Fort St. John Mexico City Sao Paulo Recommendation Invest $2.3M Results On Demand Resultados Inmediatos Resultados sob demanda

  5. Recommendation • Net cash $1.2M in year 5 • > 15% contribution • > 20% ROI • > 20% ROS $

  6. Marketing Analysis • Location • Environmental Scan • SWOT for ALSE • Niche Market Opportunities • Target Customers • Value

  7. Revenue

  8. Drilling waste samples

  9. Revenue – Mexico City & Sao Paulo • Major Petrochemical companies • Market is in growth stage – enormous potential • Oil & Gas Exploration (drilling) on increase

  10. Financial Target • Net Earning -15% (1,000,000$) contribution to entire North American operations • Performance • ROI – 20% • ROS – 20%

  11. Assumptions • Mobile laboratory • Cost – 250,000 • Depreciation – 5 years straight line • Annual maintenance cost – 25,000 • Computer Equipment • Cost – 5,000 • Depreciation – 3 years straight line

  12. Your money at work

  13. Financial Results

  14. Conclusion Fort St. John Results On Demand Mexico City Resultados Inmediatos Sao Paulo Resultados sob demanda

  15. Q&A ?

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