1 / 32

BUSINESS COMMUNICATION

BUSINESS COMMUNICATION. PRESENTATION BY ASHALAKSHMI.R.K. COMMUNICATION. DEFININING COMMUNICATION: The word communication is derived from “communis” (Latin), meaning “common”.

nerice
Download Presentation

BUSINESS COMMUNICATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUSINESS COMMUNICATION PRESENTATION BY ASHALAKSHMI.R.K

  2. COMMUNICATION • DEFININING COMMUNICATION: • The word communication is derived from “communis” (Latin), meaning “common”. • It stands for a natural activity of all human beings to convey opinions, feelings, and ideas to others through words (written or spoken), body language , or signs

  3. COMMUNICATION • GEORGE VARDMAN in his book Effective Communication Of Ideas defines communication as • “purposive interchange, resulting in workable understanding and agreement between the sender and receiver of a message • ROBERT ANDERSON in his book professional selling defines • “communication is interchange of thoughts, opinions or information, by speech , writing or signs”

  4. COMMUNICATION • ALLEN LOUIS says • “communication is the sum of all things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding

  5. CLASSIFICATION OF COMMUNICATION • INTRAPERSONAL • INTERPERSONAL • GROUP • MASS • VERBAL • NON-VERBAL • META

  6. C C • NO . OF PERSONS TO WHOM THE MESSAGE IS ADDRESSED _ • Intrapersonal communication : Is talking to oneself into one’s on mind • E.g. soliloquies or asides in dramatic works

  7. C C • Interpersonal communication: • Exchange of messages between two persons • E.g. conversation, dialogue or an interview • E.g. author communicates with a reader when he writes • E.g. letter communicates between writer and the peron whom it is written

  8. C C • Group communication: • Among small or large groups • E.g.: organization, club or classroom • All individuals retain their individual identity

  9. C C • Mass communication: • Message is sent to large groups of people • E.g.: newspaper, radio, or television • No opportunity for personal response or feedback

  10. C C • ON THE BASIS OF MEDIUM _ • Verbal communication: • With words written or spoken • E.g. : speaking, listening, writing, reading and thinking

  11. C C • Non verbal communication: • Flows through all acts of speaking or writing • It is a wordless message conveyed through • gestures (sign), • movements (action ) and • object language (pictures, clothes )

  12. C C • Non verbal communication can be identified by • personal space (proxemics, body language, and kinesics) • Touch ( haptics) • Eyes (oculesics) • Sense of smell (olfactics) • And time

  13. C C • META COMMUNICATION : • unintentionally communicates something more than what the actual word sate • E.g. “ I have never seen you so smartly dressed

  14. PURPOSE OF COMMUNICATION • 1. Communication to inform (expository communication): • Directed by the desire to expose • Develop • And explain the subject • Focus is on subject of communication

  15. P OF C • E.g. analyze the following; • “farming provides most of the food we eat. Our chief food crops are cereals or grains. Cereals include maize, rice, and wheat. we also grow barley and gram.” • Identify which is the subject ?

  16. P OF C • 2. Communication to persuade: • Communicator primarily seek to persuade the reader • Focus is on receiver and not on message • Persuasive communicator wants the reader understand the message and to be influenced

  17. P OF C • E.g. home loan advt. by HSBC ; • “ now you dream home is just a step away from being a reality. Simply get an HSBC home loan and choose from a range of highly flexible repayment options, based on your convenience.”

  18. PROCESS OF COMMUNICATION • LINEAR CONCEPT : • Communication was considered a one-way process marked by the flow of information from a sender to a receiver. • One- way process answering five basic questions:

  19. PR OF C • 1. WHO? • 2. Says WHAT? • 3. On WHICH channel ? • 4. To WHOM ? • 5. With WHAT Effect ?

  20. PR OF C • SHANNON- WEAVER MODEL : • Model is first published in Bell System Technical Journal • Mathematical or mechanistic way of cp • Basic problem under consideration is loss of noise

  21. PR OF C • Shannon – Weaver model, feedback is not considered to be an integral component of communication • the model considered communication process as a linear act • and feedback another new act of communication

  22. PR OF C • PROCESS OF COMMUNICATION: • Information source( ideation) :source of message • Encoding : words or verbal symbols or any other symbolic form • Channel (transmission): medium– oral, written , electronic, in code, or signaling system

  23. PR OF C • Decoding : receiving , understanding and interpreting • Acting : interpreted message into action as intended by the sender • Noise :prevents or distorts communication • e.g. distortion in the physical environment or communication machine such as telephone, bad hand writing ,poor print out

  24. PR OF C • Filters : distortion caused by subjective factors such as mind sets of the sender and receiver • mental in nature • beliefs, attitudes, experiences, consciousness of personal status, and the ability to think clearly

  25. PR OF C TWO –WAY PROCESS OF COMMUNICATION: • Sender and receiver play a reciprocal and reversible roles • It considers communication essentially to be a reciprocal process and a mutual exchange of messages • Also known as transactional communication

  26. PR OF C • E.g. two way theory of communication: • Ideation----an org. policy to be circulated among all employees through news bulletin • Encoder------the editor/person who writes the policy • Message-------------the policy details • Channel---------the news bulletin • Receiver---------the employees • Feedback--------employees reaction to the policy communicated

  27. ELEMENTS OF COMMUNICATION • 1.MESSAGE • 2.SENDER • 3.ENCODING • 4.CHANNEL • 5.RECEIVER • 6.DECODING • 7.ACTING • 8.FEEDBACK

  28. E OF C Universal elements in communication: --communication environment --use of symbols (facial ,body movements, words) --mental filter (E,T,K, B etc)

  29. E OF C Nature of communication: ---perfect communication is impossible ---new meaning ---personality communicates

  30. CONDITIONS OF SUCCESSFUL COMMUNICATION • Conditions of receiver: • Receive • Understand • Accept • Use • Give a feedback

  31. CHARACTERISTICS OF SUCCESSFUL COMMUNICATION • SEVEN Cs of FRANCIS J BERGIN • 1.CANDIDNESS(honest, sincere) • 2.CLARITY • 3.COMPLETENESS

  32. C OF SC • 4.CONCISENESS(not repetitive) • 5.CONCRETENSS(specific and definite) • 6.CORRECTNESS • 7.COURTESY(not use hurtful words)

More Related