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Center for Service Innovation …. Master Theses 2011

Center for Service Innovation …. Master Theses 2011. October 5, 2011 Per Egil Pedersen Professor and Director of Center for Service Innovation (CSI) Norwegian School of Economics and Business Administration. Contents. Center for Service Innovation CSI themes

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Center for Service Innovation …. Master Theses 2011

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  1. Center for Service Innovation…. Master Theses 2011 October 5, 2011 Per Egil Pedersen Professor and Directorof Center for Service Innovation (CSI) NorwegianSchoolofEconomics and Business Administration

  2. Contents • Center for Service Innovation • CSI themes • Master thesisexamples • Support • Information

  3. 1. Center for Service Innovation (CSI) • Objectives: • Increase the quality, efficiency and commercial success of innovation activities in leading Norwegian service providers • Enhance the innovation capabilities of its business and academic partners • Partners: • 11 Business partners, 3 bridging partners, 4 national and 2 internationalresearch partners • Budget: • Total: € 22 Mill over 8 yrs • RCN funding: € 10 Mill • Business funding: € 5 Mill • Approach • Partner NSD projects basis for all research

  4. 2- CSI Themes – examplesof problems • Innovations in customer and brand experiences • How to design the brand experience in and acrosschannels (e.g. social media) and throughthecustomerjourney (e.g. from store to web) • Co-creation and open innovation processes • Howfeasible is openinnovationwhensecrecy is themainIPR-instrument? • Openinnovationofexperiencerichcustomers • Business modelinnovations • Do business modelinnovations transferacrossfirms? • Structural and regulatoryinnovations • Do regulationstimulate or facilitateinnovation in service sectors?

  5. 3. Master thesisexamples • Innovations in customer and brand experiences • Whataretheuniqueexperiencescustomersseek from individual digital channels (Web-shop, brand communitysite, social media sitesetc…)? Can be related to both Telenor, Storebrand and Trygprojects • Howcan a shared brand experience be implementedacross digital channels? (Telenor and otherCSI-partners) • Customerexperienceofinsurance services amongNorwegian immigrants (Tryg) • From market and customerorientation to experienceorientation, measuring and managing (e.g. KPI’s) an experiencecentriccompany (related to Telenor) • Service design concept tests (from service conceptsdeveloped for Telenor, Storebrand, Tryg, Posten and DnBNORthisautumn) • Implementing service qualitydimensionsin financial service recommendationsystems (e.g. Finansportalen) (DnB NOR) • Product/service system innovations in thesports industry (Sintef, Madshus) • More from Siv in a fewminutes….

  6. Master thesisexamples • Co-creation and open innovation processes • Feasibilitystudyofopeninnovation, boththeoreticalreview and empiricalinvestigationofpractices. • Customerinvolvement in service innovation, empiricalinvestigationsofCSI-partnercustomerinvolvementinitiatives (DnB NOR, Telenor) • Reviewsof service innovation best practices, differencesbetweenproduct and service innovationpractices • Mappingtheinnovationpracticesof CSI partners (case studies) (DnBNOR, Posten, Storebrand) • Opportunities and limitations in usingCommunityInnovationSurvey data for understandingservice innovationprocesses. • More from Jon Iden…

  7. Master thesisexamples • Business modelinnovations • What is thedifferencebetween business model design and business modelinnovation - a literaturereview (WP7). • Governance forms and business modelsofsmall, distributedlogistics partners (Posten) • Servitization and sustainability – business modelinnovations from the service sector (WP7-partners) • Structural and regulatoryinnovations and foresight WP • The rolesofregulatoryauthorities in service innovation(Storebrand, PwC) • Mappingtheinnovation system for service innovations, interactionsbetweenfirms, financial markets, regulatoryauthorities and innovation policy makers (Abelia, Argentum, PwC) • Foresight and trend analysismethodologies for service innovation (DnBNOR, inFuture) • Theseare just examples, you have considerablefreedom in designing the problem to fityourindividualpreferences and interests in CSI

  8. 4. Support • Supervision and learning/sharing • Coordinatedsupervision by CSI professors, PhDscholars, sharingevents, e.g. CSIlunches • Business relationships • Strongrelationshipswith CSI partners(data, informants, info, access, jobopportunities etc.) • Fascilities • Methods, instruments and lab fascilities at NHH and CSI-partners • Financial support • Some support ofdirectcosts (e.g.data collection) 50’NOK

  9. Information • Whenapplying for supervisor put Center for Service Innovation (CSI) on yourapplication • Send an e-mail to ingrid.skiftesvik.knoff@nhh.noto indicateyourthemeofinterest. • Innovations in customer and brand experiences • Co-creation and open innovation processes • Business modelinnovations • Structuraland regulatoryinnovations

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