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Conference Chair: Sara Lloyd

Conference Chair: Sara Lloyd . Communications and Digital Director Pan Macmillan @ babyjuggler. #digiconf13. Will Atkinson. The digital year so far. U.K. MARKET 2012. Worth c. £250m at point of sale to consumer plus self published and HP. Doubled or more to 13.15% of total market

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Conference Chair: Sara Lloyd

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  1. Conference Chair: Sara Lloyd Communications and Digital Director Pan Macmillan @babyjuggler #digiconf13

  2. Will Atkinson The digital year so far

  3. U.K. MARKET 2012 • Worth c. £250m at point of sale to consumer plus self published and HP. • Doubled or more to 13.15% of total market • Meant that overall market was up 2% on value and 9% on volume to £1.9bn • FFPC including Faber is 7% of the eBook market • Source bookseller

  4. U.S. MARKET PROGRESS • ebook as % of all books bought: • Jan-June 2010 - 3% • July- Dec 2010 - 5% • Jan-Jun 2011 - 13% • Jul-Dec 2011 - 15% • Jan- Jun 2012 - 21% • Jul - Sept 2012 - 23% - slowing down • 40% of book purchases in fiction were e in 2012; 11% of all eBooks in romance Source: Bowker

  5. U.K. TRACKING U.S. 13% grew to 21% in US through FH 2011 to 2012. If market grows at the same rate UK to grow 61.5% in the next 12 months Would suggest that UK 12 – 18 months behind Still major variations depending on subject. Seasonal fluctuations.

  6. Points from 2012/13 • 20p books – loss leading as standard • Global expansion

  7. Other stuff • Tablets and e readers • Childrens sales now relevant • Illustrated not yet at the party

  8. Big stuff • Agency and agency lite • Penguin Random – EU approved April 5th • Without competition there will be legislation. • = Government intervention (EU) • Google settled with AAP

  9. Internal publishing stuff • Macmillan, Faber, Penguin, Atlantic all announce different Sales, Marketing and Publicity structures. • Publishing is taste and technology? • Skills: Import or internally develop?

  10. What does the internet really mean for publishing Search Content Dialogue Generosity and sharing fluidity/transparency

  11. Yes. but Communication to your community CONTENT + PERSONALITY WHO DOES THAT????

  12. As a provider to the internet Informal but digitally and technically adept

  13. So Are we still in the technological phase. “anything vaguely 21st century has been marketing. “ But traditionally PR have done the comms.

  14. Skills .

  15. At a corporate level Anobii – bought by Sainsbury’s – February Mobcast – bought by Tesco – Sept 12. Launching in Autumn Good reads – Amazon 2nd April 2013 Follows Bookish and overdrive Amazon bought IMDb but didn’t roll into main site

  16. Discovery Gap • Yes but….. Not all countries • U.S. - U.K. • Recommendation gap • Jelly books

  17. New products and tools • Autharium | Biblioboard | Bibliocloud | Karismakidz | Me Books| Paperight | RCS Libri | Total Boox • But where are the publishers? • Apps, games, platforms • Nosy Crow • Read petite

  18. Other • Royalties disputes • More big names going solo, but majority of authors want mainstream publishing • Open Road and HC in dispute

  19. More other • Digital first – every self respecting corporate has one • Chunking and subscription – Spotify • EPUB 3 – going nowhere fast • Erosion of DRM (tor)

  20. Old world holding? • E book rise slowing • No major retailers went bust in 2012 • Indies and chains have an OK Christmas • E and P

  21. #digiconf13

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