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Floral Design Fundamentals and Plant Classification Guide

Learn about florists, occasions for flower purchases, floral products and services, and different types of florists along with plant classifications and basic botanical knowledge.

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Floral Design Fundamentals and Plant Classification Guide

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  1. INTRODUCTION TO FLORAL DESIGN

  2. OBJECTIVES • Define florist • Identify occasions for which floral products are purchased • Identify products and services florists provide • Explain the function of different types of florists

  3. WHAT IS A FLORIST? • A florist is a person or a business dealing with arranging and merchandising flowers and floral products.

  4. FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

  5. BIRTHDAYS

  6. WEDDINGS

  7. GET WELL, HOSPITAL, ETC…

  8. MOTHER’S DAY

  9. VALENTINE’S DAY

  10. PROMS

  11. FUNERALS

  12. BANQUETS

  13. JUST BECAUSE…

  14. WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

  15. CENTERPIECES

  16. GIFTS

  17. POTTED PLANTS

  18. FUNERAL PIECES:WREATHS, SPRAYS, OTHER ITEMS

  19. NOVELTY ARRANGEMENTS

  20. HOLIDAY WREATHS AND SWAGS

  21. VASE ARRANGEMENTS

  22. HAND-HELD FLOWERS ANDARM BOUQUETS

  23. BALOONS, SILK PLANTS, FLOWERS, ETC…

  24. Delivery and Design!

  25. Types of shops include:

  26. WHOLESALE FLORIST • Link between the grower and the retail florist • The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.

  27. WHOLESALE FLORIST • Wholesalers also supply plants, giftware, containers etc.

  28. RETAIL FLORIST • Most retail shops are full service • A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.

  29. RETAIL FLORIST • A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers • Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

  30. SPECIALTY RETAIL SHOP – • Targets a specific need in the market by specializing in one segment of the industry • These types of shops would specialize in things such as weddings or potted plants. • Many times they are located adjacent to a business that provides similar services.

  31. CASH AND CARRY SHOPS • Offer a wide variety of flowers by the stem or bunch. • Generally do not offer design services. • Are often located in high traffic areas such as inside a mall or on the street.

  32. SPECIALTY FLORIST • Concentrates on specialty areas such as party work and weddings • May operate out of a warehouse or home without a storefront. • Most sales are made by appointment or at the customer’s home or business.

  33. MASS-MARKET FLORIST • Located in and associated with other businesses such as groceries and chain stores • Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces • Usually do not offer delivery or custom design • These florists usually depend on unplanned purchases

  34. Now a little about plants and flowers • Plant - Multi-cellular organisms that produce their own food through photosynthesis • Flowers – reproductive structure on plants. • Serve as site of reproduction. • Storage of food. (examples: grain, fruits, nuts) • Pollination

  35. Two main plant types • Plants can be classified based upon physiology, and by the way they grow. • We will look at both.

  36. What is a cotyledon? • This is the first seed leaves to appear as the seed germinates. Also known as seed leaves.

  37. Monocots and Dicots • Monocots 1- One cotyledon 2- Leaves-parallel venation 3- Stems-vascular bundles scattered throughout the stem 4- Flower parts in multiples of 3 5- Fibrous root system • Dicots 1- Two cotyledons 2- Leaves-netted venation 3- Stems-bundles arranged in a ring 4- Flower parts in multiples of 4 or 5 5- Taproot system

  38. Annuals, biennials, Perennials • Annuals – complete their life cycle in one season. Examples: Marigold, Petunias, and many more!

  39. Biennials –complete their life cycle in two seasons. (first season vegetative growth, second season reproduce) • Examples: Holly Hocks, Fox Glove

  40. Perennials • Plants that grow year after year. Examples: Roses, Shasta Daisy

  41. Plant Classification -a means of grouping plants according to their similarities

  42. Botanical System of Classification • 7 Categories after Domain

  43. Botanical System of Classification • Please put these in your notebook! • 1. Kingdom • 2. Division or Phylum • 3. Class • Subclass

  44. Botanical System of Classification • 4. Order • 5. Family • 6. Genus • 7. Species

  45. Botanical System of Classification • Why do we need this? • -clearly id’s plants • Universal • Latin

  46. Process Of Photosynthesis C02+ H2O + sunlight = sugar (C6H12O6)+O2 (occurs in the presence of chloroplasts) Process Of Respiration Sugar (C6H12O6) + O2= CO2 + H2O (releases energy)

  47. Relationship Between Photosynthesis and Respiration • Photosynthesis 1- A building process (+) 2- Sugars manufactured 3- CO2 is consumed 4- Oxygen is given off 5-Requires light 6-Only takes place in cell containing chlorophyll 7- Sugar is the end product • Respiration 1-A destruction process (-) 2- Sugars consumed 3- C02 is given off 4-Oxygen is consumed 5- Goes on day and night 6-Carried on in all cells 7-Energy produced for plant functions is the product

  48. Plant Vegetative Structures Draw a plant in your notebook and label the following parts: • Roots • Stems • Leaves- put a leave rubbing in the notebook! FRUIT- is the fertilized, developed ovary (fleshy portion of the fruit) Seed- is the matured ovule

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