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Leading a Successful Open House Program

Leading a Successful Open House Program. Joe Boreale Manager, Forked River NJ. You need a plan. Open Houses. If you want to run a successful office have a GREAT Open House system in place. Create an Open House Culture. Associate BUY IN

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Leading a Successful Open House Program

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  1. Leading a Successful Open House Program Joe Boreale Manager, Forked River NJ

  2. You need a plan

  3. Open Houses If you want to run a successful office have a GREAT Open House system in place

  4. Create an Open House Culture • AssociateBUY IN • Belief that open houses is the most important, and most productive single activity • Hold an house open before inputting into MLS (first weekend) • Collect the other half of the commission

  5. Open House Coordinator • Assign a responsible associate • Do it yourself

  6. Open Houses Have a system in place

  7. A System for Success • At the time the opportunity schedule is distributed, ask for the associates to complete their Open House schedule for the next three months • Use this commitment to schedule weekly open houses • Have an Open House sign-up sheet available each week • Only the listing associate should indicate the house he/she is sitting • Mgr/OHC should assign associates to all other available listings

  8. Before the Open House • Be sure the Open House Rider 12-4 is on the For Sale sign at the earliest possible time • Call previous open house customers, sellers, buyers, and invite them to the open house • Have associate visit the house before Sunday /Saturday to plan a route for signage, and become familiar with the house • Door hangers for neighbors for first open house

  9. Open House Successes • Collect Open House registers by 5:00 PM Monday • Review them and ask each associate about the open house. • Create a slide for your office meeting agenda “Open House Successes” • Discuss successes at weekly office meeting • Manager must have knowledge of activity and results of open houses

  10. Open House Successes (continued) Acknowledge positives from weekly Open Houses • Sales made • Listings obtained • Listing appointments • Buyer appointments

  11. Open House Buy In Does your office have it?

  12. You Have It If…….. • Your associates will commit to hold open houses on: • Super Bowl Sunday • Memorial Day Weekend • July 4th Weekend • Labor Day Weekend • Thanksgiving Weekend DO NOT TREAT THESE WEEKENDS ANY DIFFERENTLY

  13. New Associates Interviews • “We have a Fast Start Program for you. We’re going to get you up and running immediately. You’ll have customers your first week in the business.” • Explain at the time of the job interview your expectation of Open Houses • Get the Buy In at that time • 3 per month based on 8 weekend days

  14. Quote of the Week It's never too late to be who you might have been.      - George Elliot ~~~~~~~~~~

  15. Connecting at the Open House

  16. Open Houses By having an Open House system in place, you will definitely increase your business. Good Luck!

  17. Quote of the Week “I've got a theory that if you give 100 percent all of the time, somehow things will work out in the end.”  Larry Bird

  18. Resources • Manager’s Best Practice: Open House Engagement • Sales Associate Resources: Holding an Open House • Handout: Open House Schedule • Handout: “Connecting with Potential Buyers and Sellers at the Open House”

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