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HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES

HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES . ABC RADIO AUSTRALIA’S PARTNERSHIP WITH AUSAID IN ASIA AND THE PACIFIC. ABC RADIO AUSTRALIA. ABC: Public Service Broadcaster Editorial independence, analysis Service to all: general and niche audiences

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HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES

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  1. HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES ABC RADIO AUSTRALIA’S PARTNERSHIP WITH AUSAID IN ASIA AND THE PACIFIC

  2. ABC RADIOAUSTRALIA • ABC: Public Service Broadcaster • Editorial independence, analysis • Service to all: general and niche audiences • Creativity, innovation, identity, culture • Radio Australia: Building Connections • Asia Pacific focus: languages, cultures • 180 Partners: content, links, training • Relevance, credibility, connections • ‘Open Media’ culture: debate, audience participation

  3. ABC – AUSAID: BUILDING ON EXISTING LINKS • ‘Whole of Society’ communication: media, government, civil society, broad public • Debate, informal learning, life-long education • National broadcasters under siege: reclaiming legitimacy: resources, content • Existing mandates, infrastructure and capacity: refocus broadcasters and improve service delivery

  4. Pacific Media Analysis I • PSBs have ‘sold’ their soul • “Stuck’ in old styles and formats • ‘Selling’ airtime: a business to survive • Antiquated equipment and technology • Dependent on the availability of donor funding

  5. Pacific Media Analysis II • National broadcasters not ‘serving’ the nation • Too centralised, not focussed on the ‘periphery’ – regional, rural areas • Not reflecting the issues of communities • Do not meet the needs of culturally diverse communities

  6. MEDIA FOR DEVELOPMENT INITIATIVE – PAPUA NEW GUINEA • Build upon local media capacity • The challenges of Access, Voice and Content • NBC: able to play a major contribution • ABC partnership: progressive engagement • Working relationship – high level of trust

  7. NBC – ABC….one year on • Audience/Output focus: new content for listeners (voice & content) • Underlying institution-building work • But…uncertain political climate, internal feuds, production delays… • Links to be rebuilt – new environment • The challenge to maintain momentum

  8. Cambodia Talk Back Program • Foster a culture of public debate and dialogue • Long standing personal and institutional links • ‘Local’ professional and cultural expert • Striving for sustainability, capacity building • Linkages: whole-of-country approach

  9. The right mix……? • Credentials, commitment, trust, ‘rapport’ • Empathy, sensitivity, cultural expertise • Early involvement – clear vision • Whole-of-society: broad stakeholder base • Early ‘wins’ ..confidence building • Consultation, communication • Aim for long-term sustainability (and commitment?)

  10. Dont’s • Underestimate local capacity • Patronise • Rush in • Make assumptions • Operate in isolation • Be unrealistic about outcomes • Be inflexible during implementation

  11. DO’S • Cooperation at every step • Understand context and work WITH • Solid project design • Be realistic…tangible outcomes • Understand skill levels • Support but encourage ownership • Positive relationships with stakeholders • Foster collaboration and wide support base

  12. Some of my Friends from

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