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Volkswagen Group of America: Short Introduction. Volkswagen Group of America (VWGoA) consists of five brands in the US.Earlier this year, VW became the world's third largest automaker.VW is the market leader in Europe, China, and South America.In the US, VWGoA's sales represent about 2 percent
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1. David Geanacopoulos Executive Vice President and General CounselVolkswagen Group of America2008 Tennessee Valley CorridorNovember 24, 2008
2. Volkswagen Group of America: Short Introduction Volkswagen Group of America (VWGoA) consists of five brands in the US.
Earlier this year, VW became the world’s third largest automaker.
VW is the market leader in Europe, China, and South America.
In the US, VWGoA’s sales represent about 2 percent of the market.
This may not be necessary
Very briefly world’s largest company by market capitalization
Each brand has its own brand character and operates as an independent entity.
This may not be necessary
Very briefly world’s largest company by market capitalization
Each brand has its own brand character and operates as an independent entity.
3. The Volkswagen Group: Today
4. 2018 Strategy: The Five Pillars
5. Volkswagen Product Offering
6. Domestic Production: Chattanooga
7. Why the Tennessee Valley: Site Selection Process Very competitive selection process
Tennessee Valley’s rich manufacturing heritage
Region’s commitment to environmentally sustainable values
Well trained labor and excellent engineering and manufacturing programs
Enterprise South site worked well with our aggressive timetable
Tennessee Valley is a leading center for technology and the environment
Transformative government leadership, public-private partnerships, and individual know-how
No individual factor that made the difference all on its own
Tennessee’s reputation for drama-free legislative sessions
Tiered tax credit program tied to high-quality jobs.
Tax credit program that rewarded VWGoA’s capital intensive investment.
Confidentiality during the entire site selection process.
No individual factor that made the difference all on its own
Tennessee’s reputation for drama-free legislative sessions
Tiered tax credit program tied to high-quality jobs.
Tax credit program that rewarded VWGoA’s capital intensive investment.
Confidentiality during the entire site selection process.
8. Economic Impact Study conducted by University of Tennessee’s Center for Business and Economic Reseach
These number were estimated using a very conservative approach. Good possiblity that the region could see even more pronounced benefits.
Report was calculated on a 30 year life of project.
VWGoA has agreed to pay 100% of local property taxes funding public education. Study conducted by University of Tennessee’s Center for Business and Economic Reseach
These number were estimated using a very conservative approach. Good possiblity that the region could see even more pronounced benefits.
Report was calculated on a 30 year life of project.
VWGoA has agreed to pay 100% of local property taxes funding public education.
9. Economic Impact: Construction of Facility
10. Chattanooga Production Facility
11. Chattanooga Production Facility: Timeline
14. Sustainable Mobility: Fuel and Powertrain StrategyAn Evolutionary Path to a Revolutionary Objective Before fossil fuels can be completely replaced, VW’s aim is to use fossil fuels as efficiently as possible
The first step in achieving this goal is to make further improvements to the efficient powertrain technologies we are currently offering
In parallel, VW is developing new power plants capable of running on second-generation biofuels, natural gas, hydrogen, and electricity
In the meantime, synthetic fuels must optimize and complement fossil fuels
Ultimate goal is manufacturing individual transportation independent of fossil fuels and largely CO2-neutral Technological improvement on current offerings = TDI, FSI, advanced cruise controlTechnological improvement on current offerings = TDI, FSI, advanced cruise control
15. Sustainable Mobility: Fuel and Powertrain Strategy Matrix Short term = dependence on fossile fuel
Blend them with as much biofuels as possible
On the diesel side, diversify with synthetic fuels like gas to liquid and from biomass
Gasoline= blend with 2 generation ethanol
Before hydrogen will be on the market there are several problems to be overcome: storage and leakage; durability and costs; production of renewable H2.
Ultimate destination=electricificationShort term = dependence on fossile fuel
Blend them with as much biofuels as possible
On the diesel side, diversify with synthetic fuels like gas to liquid and from biomass
Gasoline= blend with 2 generation ethanol
Before hydrogen will be on the market there are several problems to be overcome: storage and leakage; durability and costs; production of renewable H2.
Ultimate destination=electricification
16. Clean Diesel The diesel industry is on a path to produce virtually emissions-free vehicles while still retaining the efficiency, reliability and power long associated with diesel
10%-20% reduction in carbon dioxide emissions over gasoline counterpart
Sulfur content reduced by 97 percent
20%-40% greater fuel economy
J.D. Power & Associates predict that diesel sales will triple in the next 10 years
17. Sustainable Mobility: Recent News
18. SunFuel CHOREN is one of the world’s leading gasification technology companies for solid biomass and oil based residue feedstock
CHOREN stakeholders = VW, Daimler, Shell
CHOREN owns the world’s only facility that can produce a biomass-to-liquid fuel
SunDiesel only releases as much CO2 as was previously absorbed by the biomass that was used to produce the fuel
SunDiesel is the first fuel with true zero emission potential
Reduce emissions and pollutants by 30-40%
19. BlueMotion BlueMotion is VW’s new sustainability initiative
BlueMotion vehicles combine consumption reducing technology with an equally efficient and dynamic powertrain
Launched in 2006, the Polo BlueMotion is a three-cylinder turbo diesel direct injection car has a 59 hp engine with a standard consumption of 89 mpg over 61 miles (100 km).
BlueMotion is a response to rising fuel prices and increasing demands of the environmental properties and consumption of vehicles.
Our new high-fuel-efficiency BlueMotion models provide the best of both worlds – they are not only very economical, they are also fun to drive. BlueMotion is a response to rising fuel prices and increasing demands of the environmental properties and consumption of vehicles.
Our new high-fuel-efficiency BlueMotion models provide the best of both worlds – they are not only very economical, they are also fun to drive.
20. Hybrid and Battery Electric Technology Volkswagen Group is developing proprietary Hybrid and Plug-in Hybrid technology
Cooperation on Battery Research (Sanyo)
Development is driven by future market demands as well as regulations
Implementation is dependent on advances in battery technology
Investment in technology varies with energy prices
21. Fuel Cell Volkswagen’s powertrain and fuels strategy culminates in electric-drive mobility
Volkswagen began carrying out research into fuel cells in 1997
California Fuel Cell Partnership
Development of a high-temperature fuel cell enables a smaller, more efficient, and lower-priced overall system
Possibility = electricity generation in the stationary and mobile sphere
Until the fuel cell technology is ready for production, Volkswagen is also turning to the synthetic bio fuel SunFuel as part of its fuel strategy. We are convinced that in the decades ahead there will be a coexistence of the internal combustion engine and fuel cells
Therefore we are encouraging both fuel cell technology as well as activities into new usage concepts for biomass.
Until the fuel cell technology is ready for production, Volkswagen is also turning to the synthetic bio fuel SunFuel as part of its fuel strategy. We are convinced that in the decades ahead there will be a coexistence of the internal combustion engine and fuel cells
Therefore we are encouraging both fuel cell technology as well as activities into new usage concepts for biomass.
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