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We Think Green We Live Green & We Dream Green. We are Energypac Agro Ltd. We Seed Your Green Future. Our Brand is Ago-G. We Seed Your Green Future. We Seed Your Future. Introduction.
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We Think Green We Live Green&We Dream Green We are Energypac Agro Ltd. We Seed Your Green Future
Our Brand is Ago-G We Seed Your Green Future We Seed Your Future
Introduction • Under the corporate brand ENERGYPAC, came Agro into being in 2006 with the motto of developing our agriculture by way of farmers’ capacity enrichment. • It is seed that remains the basic and most vital input ingredient of agriculture to guarantee both food and nutrition security. We Seed Your Green Future
Energypac Agro Ltd. (EAL) energetically set out its journey emphasizing • Different quality crop seed variety development through state-of-the-art research and breeding fitting the country’s agro-ecological demand. • Technology transfer to farmers through knowledge dissemination. • Horizontal expansion through bringing in all the segments of customers to widely practice our developed farming inputs under its marketing effort. • Vertical expansion through its continuous innovation of suitable value propositions. This will spell us country’s leading as well as reliable supplier of agricultural inputs and empower the farmers by parceling out their dues for labor. We Seed Your Green Future
Seed Wing • Research & Development: A piece of 10-acre land located at Hotapara, Gazipur,totally dedicated to research and development of different crop seed varieties. A good number of hybrid varieties are in the route to release in the market. • Processing Center: To maintain quality control, a well-equipped processing center to dry, clean, fan, test and grade is housed at Hotapara beside R&D. It has a capacity of processing 4 tons of seed a day. Packaging of seeds also takes place in there. We Seed Your Green Future
Seed Wing • Production: Stock seeds are multiplied mainly at Chuadanga for vegetable seeds and at Bogra for hybrid rice seed with 600 contact growers out of which number 50% constitutes women. • Marketing: We cater our seeds only to farmers covering most of the regions of the country with hybrid and Open Pollinated (OP) rice seed. A growing number of areas are opening up new avenues for our vegetable seed varieties. Distribution network stretches onto even most remote areas actively served by our skilled sales force. We Seed Your Green Future
Nursery Energypac Agro quenches the passionate minds for beauty by, • Indoor and outdoor nursery plants Type: Fruits and flowers New Line: Bamboo We Seed Your Green Future
Our Foothold We Seed Your Green Future
Our Product Portfolio Rice Seed: • Hybrid: Bijli & Jhalak • Open Pollinated-BR 28 &29, BRRI Dhan 47, 40, 41, 32, 11 , 22, 23, Bina 7 etc. Maize Seed: • Hybrid: 5 varieties Vegetable Seed: • Hybrid: 25 varieties with 25 more in the pipeline • Open Pollinated: 40 varieties with 20 more in the pipeline We Seed Your Green Future
Our Products We Seed Your Green Future
Upcoming SBU Agri-engineered Product: • Tractor • Power Tiller & other implements Rice Processing Complex: • Fine rice • Fine husk • Puff rice Upcoming Product Line • Potato Seed We Seed Your Green Future
Our People • EAL is now a nestling home for around 100 diversified and highly proficient staff members from PhD in Agriculture to Business Analyst who commit themselves to producing the desired output in their respective field. We Seed Your Green Future
Our Outbound Value Chain Customer: • Dealer-280 • Retailer-800 Intermediary Consumer: • Commercial Farmers/Beneficiary-80 thousand Produce Consumer: • People-3 million We Seed Your Green Future
Our Network Our Distribution Our R&D Our Production Our Farmer Reach
Business Growth Figure 1 Weighted Average Growth of Product Composite We Seed Your Green Future
Brand Platform Figure 2 EAL Performance against industry average with respect to brand strength We Seed Your Green Future
Brand Equity Figure 3 EAL brand equity against industry average We Seed Your Green Future
Our Development Partners • SEDF • BARI • BRRI • Win-All Hi-Tech, China • Barind Multipurpose Development Authority, Rajshahi • Dhannya Seeds, India
SEDF Phase I Starting date: February 2007 Ending date: 31 December 2008 • Need Assessment Study The main purpose of the need assessment study was to prepare an action plan for the implementation of the project on strengthening vegetable seed supply chain. • Participatory Planning Workshops at Jessore, Natore, Rangpur, Mymensingh and Comilla We Seed Your Green Future
SEDF Phase I Participatory workshops were conducted to assess need on • Skill and capacity building training for the actors/players of the vegetable seed supply chain; • Establishment of contract growing system at community; • Establishment of field demonstration on seed production of demand-led vegetable crops; • Identification of existing vegetable seed supply chain and suggestion on future high value vegetable seed supply chain; and • Information need on production and marketing of vegetable seed and vegetables. We Seed Your Green Future
SEDF 1- Vegetable Crop Production Demonstration • To assist local vegetable farmers through improved technology dissemination and promote the use of high productive vegetables under farmers field conditions • To train the vegetable farmers in hybrid vegetable production.
Impact of Training We Seed Your Green Future
SEDF Phase 2 • Starting date: 13 January 2010 • Ending date: 30 June 2011 Objectives • To increase production and supply of stress-tolerant rice and vegetables seeds that can withstand the salinity intrusion, drought and submergence resulting from climate change. • To ensure food security and reduce the vulnerability of farmers in stress-prone regions.
Target activities- SEDF 2 • Training of Farmers, Dealers and EAL Staffs (13) • Establish Field demonstration of stress tolerant rice and vegetables (15 for rice, 7 for vegetables) • Arrange field days (14)
Number of trainees trained and to be trained in future through SEDF collaboration
Thank You We Seed Your Green Future