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PACDEFF 2009. Generational Culture and Generations Y and Z. or How are we going to get the message across ?. What is Culture ?.
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PACDEFF 2009 Generational Culture and Generations Y and Z or How are we going to get the message across ?
What is Culture ? Culture can be defined as the beliefs, symbols, rituals and behaviours that we share with others that help define us as a group. “the way we do things around here”
The Hofstede Model • What we humans have in common • Inherited • Basic physical and biological functions • Collective programming of the mind • Learned not inherited • Unique personal mental programs • Personal experiences • Inherited traits Personality Culture Human Nature
Attributes of Culture • Learned not Inherited • Social environment, not from genes • There is no correct culture • All cultures are viewed relative to another.
Layers of Culture • National and Regional • Organisational – Just and Safety • Professional • Religious and Ethnic • Gender • Social Class • Generational (BB, X, Y and Z)
Baby Boomers: 1946 - 1964 Generation X: 1965 - 1978 Generation Y: 1979 - 1994 Generation Z: 1995 - Now
Influences Baby Boomers Generation X • Vietnam war • Stay at home mothers • Women’s liberation • Television • Cold war • Latch key kids • High divorce rate • Challenger disaster • MTV • Ease of travel Generation Y Generation Z • Technology emerging (www) • WTC attacks • Princess Diana • Working mothers • Economic prosperity • Technology everywhere
Learning Styles Baby Boomers • Body language is important • Expect to be asked for detail • Auditory learners • Respect their experience • Likes classrooms, lectures, workshops, books and manuals • Make learning activities personally challenging • Make information readily available • Dislikes role playing • Likes taking notes • Likes to be in charge of their own learning
Learning Styles Generation X • Prefers hand on learning • Likes role playing • Expects proof, not just the facts • Does not like hype in the classroom • Learning is supposed to be fun • Learn through exploration • Experts must earn respect • Humour is important • Likes visual learning • Prefer to work independently
Learning Styles Generation Y and Generation Z • Training needs to be relevant • Prefers flexible learning • Interaction with colleagues is desired • Learning needs to be personalised and entertaining • Likes media centric, technology based learning • Prefer flexible learning, not all ‘chalk and talk’ • Credibility of teacher important • Social issues important • Mobility of learning is important
Where to from here ? Virtual Reality Podcasts Blackboard Is generational culture a problem ? SMS DVDs Laptops Powerpoint What can we do about it ? iPods Conference calls Youtube Blogs Should we do something about it ? Webinars Whiteboard CD-ROMs Email What does it mean for aviation ? PDAs Textbooks Facebook
PACDEFF 2009 Generational Culture and Generations Y and Z