Orlando Travel & Tourism Update Gary C. Sain President & CEO Orlando/Orange County Convention & Visit

1. Orlando Travel & Tourism Update Gary C. SainPresident & CEO Orlando/Orange County Convention & Visitors Bureau, Inc.

2. 2009 Exceeds Expectations • Orlando Welcomed 46.6 Million Visitors • #1 Visited U.S. Destination • #1 Overnight Leisure Destination • Orlando Moves Up to #4 - Overseas Visitor Destination

3. Hotel Results • Encouraging growth in demand for hotel rooms through July, partially offset by inventory growth. Local occupancy rates exceed state and national averages *Occupancy, ADR & RevPAR from Smith Travel Research does not include Disney-owned hotels or alternative forms of accommodations such as vacation homes, timeshares, or campgrounds. Source: Smith Travel Research; Orlando CVB Research Dept.

4. Key Hotel Markets Source: Smith Travel Research *Las Vegas does not report to STR, data from LVCVA (June YTD)

5. Travel Horizons • Future Orlando Visitation: Twenty-one percent (21%) of July 2010 respondents plan to visit Orlando in the next 2 years, down 5 percentage points from July 2009 (26%) • Since this research began in March 2007, future visitation to Orlando in the next 2 years has ranged from 17% to 26% • Reasons for Not Visiting Orlando: • Too expensive (34%) • Been before and want to go somewhere else (30%) • Economic conditions (27%) • Likelihood to Visit*: A comparison of the likelihood to visit Orlando and several competing domestic destinations: • Orlando (16%) • New York City (15%) • Las Vegas (15%) Source: U.S. Travel Association *Top 3 Box on a 10 point scale

6. The New Normal • Price shopping and transparency • Brand loyalty and clarity • Travelers seeking authentic experiences • Growth opportunities: South America, business travel, family travel (households with income over $125,000)

7. Forecast Source: Tourism Economics; Office of Travel & Tourism Industries; D.K. Shifflet

9. Pow Wow Video

11. Global

12. World Smile Search VisitOrlando.com/smile

13. World Smile Search Stops New York City Chicago Miami Cedar Rapids Memphis Knoxville Orlando Toronto London Hamburg Munich Frankfurt Sao Paulo

15. World Smile Search • More than 550 media hits with $1.7 million dollars in ad value • An audience reachof 107 million • More than 16,000 entries • More than 4,500 email opt-ins requesting information • A total of 2,500 vacation planning kits requested

16. World Smile Record October 1, 2010

17. Fall 2010 • Radio Advertising (co-op component) • Magazines – regional editions • Television appearances • Select billboard locations on highways • Online (co-op component)

18. Television Production • The InGREENspirational 7 • Family Feud with new host, Steve Harvey • National Geographic Kids, Are We There Yet?

19. Successful restaurant program returns for a 5th year • Timing: Fall (September 1-30) • Message: Great meals at a low price for a limited time • Charity Component – Arts & Cultural Alliance • Dedicated CVB paid advertising • Local market media support and inclusion within overall advertising message where appropriate

20. Meetings & Conventions

21. M & C New Bookings Success • Definites YTD • Groups or Meetings (562) • Attendance (1,000,000) • Estimated Spending ($1.2 billion) • Tentatives YTD • Groups or Meetings (370) • Attendance (587,090) • Estimated Spending ($561 million)

22. 2010-2019 $500 million in economic impact

24. Video – Star Wars

25. Orlando Hosts MPI WEC July 23-26, 2011

26. High Recognition 2012 2012 2013

27. Recent Wins

28. Competition • Chicago • New work rules eliminate hassles for customers • Expanding exhibitor rights, customers can do their own work • Restructuring of capital debt • Allowing shows to select outside electrical and food service contractors • Auditing contracts to ensure savings are passed on to the customer • Additional public funding to assist the Chicago CVB • Atlanta, New Orleans, Houston, D.C. & L.A. • Complimentary WiFi in public space • Complimentary rental • Monies to offset convention costs • Complimentary shuttle transportation

29. CVB & Center Sales Teams

30. Destination Pillars of Success • Healthcare/Medical • Modeling & Simulation • Digital Media

31. Medical Meetings • Orlando #1 overall for past 13 years • Host medical event every five days • Key competition: San Diego, Washington, D.C. & Chicago

32. Future Medical Meetings By Year* *Generated by CVB only

33. I/ITSEC • Top Tradeshow for Modeling & Simulation Industry • 12 Years Running • 16,000 Attendees • 607 Exhibitors

34. Digital Media • Consumer Electronics Show • Photo Marketing Association International • CTIA Wireless

35. NBA All-Star Game 2012