Blood Banking &Immunoassay GMS South

1. GLOBAL MARKETING SERVICES Blood Banking &ImmunoassayGMS South 07-july-2010

2. ELISA/EIA SYSTEM • ELISA: Enzyme Linked Immuno-Sorbent Assay. • EIA: Enzyme Immuno-Assay.

3. ELISA/ EIA SYSTEM • Immune System: Body's protective system based an Antigen-antibody reaction. ANTIGEN (AG): Any agent which provokes an immune response. ANTIBODY (AB): Chemical substance produced in response to an antigenic action.

4. ELISA/ EIA SYSTEM • Test Models / Kits: A : (a) Antibody Kits (b) Antigen Kits B: (a) Qualitative test (Y/N) (b) Quantitative Test (values)

5. ELISA/ EIA SYSTEM • CHEMI-IUMICENCE REACTIONS: To Detect reaction: Chemiluminence Substrate + Ag/Ab reaction Light from a Chemiluminence substrate is emitted when the Ag/Ab reaction takes place. The emission of light indicate positive or negative answer or the light intensity can provide us measurable values.

6. ELISA/ EIA SYSTEM ENZYME REACTIONS: To Detect reaction: Chromogenic Substrate + Enzyme To Help Develop the color Enzyme react on the substrate , The change of Color can give positive or negative answer (e.g. pregnancy Test) or the color intensity can provide us measurable values (e.g. TSH)

7. ELISA/ EIA SYSTEM MARKET TRENDS: • INSTRUMENT PLACEMENT. • TRAINING • WIDE RANGE • SCRENING/CONFIRMATORY TEST

8. ELISA/ EIA SYSTEM TEST MENU: • HORMONE 1-Fertility (FSF , LH , HCG , PROLACTIN) 2-THYROID (T3 , T4 , TSH , FTSH) 3-OTHERS • INFECTIOUS DISEASES( HBSAg , HCV , HIV , TORCH) • TUMOR MARKERS (CA-125 , AFP , PSA) • OTHERS

9. ELISA/ EIA SYSTEM • MAJOR PLAYERS: • ABBOT (AXSYM) >BIO-RAID > BIO-REX • ROCHE (CORE/ELECSYS) > BIO-ELISA >DIA-SORINI • IMMULITE >GBC >INTECT (4)EVOLIS

10. Blood Banking In Pakistan Share of Test performance in BB 50% Devices 50% Elisa All leading BB using Elisa

11. Blood Banking In Pakistan

12. Blood Banking In Pakistan

13. GMS STRATEGY • Target B/C Grade Blood Bank/Thellesmia Centre. • Free sample of Kits. • Ready For RR Basis. • Target minimum two System Per Region in H2

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