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Luke Ellery 2013 program presentation. Privileged and Confidential for intended recipient only. 1. USF2000 Series Introduction page 3 USF2000 Series Schedule page 5 IndyCar Markets page 6 USF2000 Venue Market Sizes page 7 USF2000 Television page 9 Series reach page 10
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Luke Ellery 2013 program presentation Privileged and Confidential for intended recipient only 1
USF2000 Series Introduction page 3 • USF2000 Series Schedule page 5 • IndyCar Markets page 6 • USF2000 Venue Market Sizes page 7 • USF2000 Television page 9 • Series reach page 10 • Demographics page 12 • Venue Attendance page 13 • Series Partners page 14 Luke Ellery Driver Intro page 18 JDC MotorSports Team Info page 20 Opportunities of Involvement page 22 Contact page 24 2 Privileged and Confidential for intended recipient only
Cooper Tires Presents the USF2000 National Championship powered by Mazda Series The Cooper Tires Presents the USF2000 National Championship powered by Mazda series is the initial step on the “Mazda Road to Indy” driver development three-step ladder program. The series prepares drivers to make the jump to the Star Mazda Championship, with its races contested on a mixture of road/street and oval courses with cars capable of reaching speeds of 150 mph. Many top drivers in the IZOD IndyCar Series and endurance sports car racing honed their skills in F2000, and the USF2000 National Championship powered by Mazda is an important training ground for rising stars. Debuting in 2010, it is the revival of the very popular USF2000 series of 1990 through 2006. The series is one of only two series that are part of both the IndyCar’s Road to Indy ladder system and the prestigious MAZDASPEED Motorsports driver development program. Seven weekends, 14 race schedule, competing mostly on major race weekends with the IZOD IndyCar and American LeMans Series. USF 2000 Series Introduction 4
Date Track State Type • Feb 4th Sebring (Pre-Season Race1) FL road course • Feb 4th Sebring (Pre-Season Race2) FL road course • Feb 5th Sebring (Pre-Season Race3) FL road course • Feb 9th Palm Beach (Pre-Season Race1) FL road course • Feb 10th Palm Beach (Pre-Season Race2) FL road course • Feb 10th Palm Beach (Pre-Season Race3) FL road course • March 14th Sebring (Round 1 / Race1) FL road course • March 15th Sebring (Round 1 / Race2) FL road course • March 23rd St. Petersburg (Round 2 / Race1) FL street circuit • March 24th St. Petersburg (Round 2 / Race2) FL street circuit • May 25th Indianapolis (Round 3 / Race1) IN oval • July 13th Streets of Toronto (Round 4 / Race1) CAN street circuit • July 14th Streets of Toronto (Round 4 / Race2) CAN street circuit • Aug. 3rd Mid Ohio (Round 5 / Race1) OH road course • Aug. 4th Mid Ohio (Round 5 / Race2) OH road course • Aug. 4th Mid Ohio (Round 5 / Race3) OH road course • Sep. 4th Laguna Seca (Round 6 / Race1) CA road course • Sep. 4th Laguna Seca (Round 6 / Race2) CA road course • Oct. 5th Houston (Round 7 / Race1) TX street circuit • Oct. 6th Houston (Round 7 / Race2) TX street circuit The USF2000 Series events are held in conjunction with the IZOD Indycar Series in top US ranked Designated Market Areas (DMAs) • Announced new events in Houston, Toronto and CA 2013 Series Schedule 5
BRAND EXPOSURE Team sponsor brands are seen by millions of loyal consumers each week on everything from pit boxes and team uniforms, to the cars and trucks themselves. Wherever IndyCar and Firestone USF 2000 is seen, sponsor brands gain valuable exposure as active participants in the action. DRIVER ENDORSEMENTS AND APPERANCES Drivers becomes ambassadors for the company’s brand and their likeness and endorsement power can be used to enhance the sales process . ADVERTISING AND PROMOTIONS Many team sponsors incorporate their sponsorships into their general marketing programs. Promotions, sweepstakes and targeted communications all allow team sponsors to attract Firestone USF 2000 fans (and non-fans alike) in exciting new ways. HOSPITALITY Each team owner and driver is entitled to access the IndyCar Series Paddock Club each race weekend. As a participant in Firestone USF 2000, a team owner and driver may also bring guests each race weekend. Activation Elements 8
For 2013 all USF2000 Championship races will be aired in full length on Discovery’s Network Velocity channel. Velocity, an upscale male lifestyle network, will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres. By offering world-class production values and picture quality, Velocity will continue HD Theater's reputation for stunning visuals, established when it became the first-ever all-HD network in 2002. Velocity's programming is character-driven, dramatic and engaging. From multi-million dollar auctions and incredible auto makeovers, to high-stakes gaming and insider guides to "the good life," Velocity touches on all the subjects that appeal to the upscale man. The on-air look and feel of Velocity is both timeless and timely, from its neo-classic logo and graphics package, to its prominent usage of rock and roll music. Television 9 9
SERIES REACH • *All statistics courtesy of IFM Season-End Report from January 1, 2011 through October 31, 2011 • Television Valuation • Total Viewers – 459.77 Million Viewers around the World • 375.82 Million US Local Coverage Viewers • Global Broadcast Time increase of 18% from 2010 • Global Viewership increase of 107% from 2010 • 34.23 Million Viewers in Brazil • 27.43 Million Viewers in Canada • 22.29 Million Viewers throughout Pan-Asia • Media Impressions • Total Impressions – 31.37 Billion from 61,000 articles • 30.88 Billion impressions from web based media • 401.82 Million impressions from print based media IndyCar Reach 10
Apexspeed.com • Autoracing1.com • Autosport.com • Autoweek.com • Catchfence.com • Crash.net • Eformulacarnews.com • Ekartingnews.com • Foxnews.com • Flagworld.com • F1network.com • F1prospects.com • goracingTV.com • Indycar.com • Indycarrevolution.com • Indyinformer.com • Indymotorspeedway.com • Insidetracknews.blogspot.com • Junioropenwheeltalent.com • Leighvalleylive.com • Morefrontwing.com • Motorsport.com • Nationalspeedsportnews.com • Openpaddock.net • Paddockreport.com • Paddocktalk.com • Popoffvalve.com • Pressdog.com • Racer.com • Racingnation.com • RIS-news.com • Roadandtrack.com • SpeedTV.com • Tampabay.com • Ten-tenths.com • Theautochannel.com • Trackforum.com • Tracksideonline. • USF2000.com Series Online Media Coverage 11
Demographics *All statistics courtesy of Experian Simmons Winter 2011 Survey 12
98,618 86,132 88,805 85,496 78,539 Attendance Increases 13
A number of major corporations are involved in the Mazda Road to Indy USF2000 through team and series sponsorship. To further develop the business-to-business opportunities for these organizations, the league offers an official program known as bNET to promote interaction between sponsors. bNet is held at designated events on the IndyCar Series and USF2000 schedule. The IndyCar Series continually works to introduce USF2000 sponsors to IndyCar sponsors. bNet highlights include: • Provide a formal platform for IndyCar Series and USF2000 sponsors to foster B2B relationships • Improve ROI for current sponsors • Meet four to five times per season 14
New Partners Within the past 18 months, 16 new partners have signed...including Verizon, Starwood, Sunoco, AVIS, MGM Properties and others Commitments Chevrolet, Lotus and Honda have all committed to build engines in 2012 and beyond Promotional Spending Partner spending within the series has increased each year since 2009. $240+ million dollars spent in 2011. Partner Growth USF 2000 Series Schedule
Formal organization within IZOD IndyCar Series designed to foster B2B development opportunities • Participants include Official Status and Promotional Partners along with major team sponsors • 100% of the IndyCar bNet members responded that they would be open and willing to engage in B2B activities with series sponsors 16
Born on August 3rd, 1989, in Victoria, Australia, Luke is as Australian as it gets. Why? Just look at him and hear him talk and you will understand! Luke was a naturally attracted to cars and driving, and rushed to the TV whenever motorsport was on. This slowly evolved and he is now regarded as a professional racecar driver, well and truly on the path to IndyCar. What's he doing outside of racing. Luke has, from the ground up, built his own race team in Australia running Formula Ford cars for clients. What has he done so far? • Won the inaugural Junior Rotax CIK Australian KartStars Championship. • Received a spot in the 2005 Red Bull Junior world driver search. • Was chosen for the CAMS rising star program with funding provided by the Australian Motor Sport Foundation. • 2008, 2009 and 2010 Victorian Formula Ford Champion in Australia. • Finished 3rd in his first USF2000 event in the US. • Won opening round of the USF2000 Championship in 2011. We could list much more of Luke’s racing accomplishments so far but the page is already full. To date, Luke has racked up more than 20 race wins and 35 podium finishes in his open wheel career with many more to come! 17
JDC MotorSports – eleven championships in five years Involved in formula car racing since its inception in 1994, Minnesota-based JDC MotorSports has established itself as one of the leading junior open-wheel teams in North America, winning eleven championships in the last five years in IndyCar’s Mazda Road to Indy development series. In 2006, JDC MotorSports expanded its efforts in the Star Mazda Championship. JDC MotorSports quickly became one of the top teams in the series, JDC captured both the driver and team titles in 2007, as well as the Rookie of the Year honors, with Dane Cameron scoring a series-high three wins. JDC MotorSports won the overall Star Mazda driver championship again in 2009 and 2011. Following its past and current success JDC MotorSports also plans a expansion its current race operation into the Indy Lights and the IZOD IndyCar series in the future. • 2007 Star Mazda Driver Champion • 2007 Star Mazda Rookie Champion • 2007 Star Mazda Team Champion • 2008 Star Mazda Masters Champion • 2009 Star Mazda Driver Champion • 2009 Star Mazda Team Champion • 2009 Star Mazda Rookie Champion • 2009 Star Mazda Masters Champion • 2009 F2000 Driver Champion • 2010 Star Mazda Rookie Champion • 2011 Star Mazda Driver Champion • 2012 2nd Place Star Mazda Driver Points JDC Motorsports – A Legacy of Championships 21
Annual Budget levels for one car USF 2000 Program (Side View) Involvement in the program includes exposure areas on the race vehicle, team transporters, equipment and team cloth as well as driver suit. The program is split into different budget levels as follows: (Shown budgets are baselines and may change based on partner requirements) Title Partnership Starting at US$ 235,000 * No other sponsors involved Primary Partnership Starting at US$ 95,000 * Example placement Molecule Major Partnerships Starting at US$ 65,000 * Example placement JDC MotorSports Major Associated Partnerships Starting at US$ 35,000 * Example placement Connexus Associated Partnerships Starting at US$ 25,000 * Example placement Melbourne IT Opportunities of Involvement 22 22
Luke Ellery - North American Marketing Office & Representation Movement Arts – FlatOutNation Matthias Czabok Phone: +1 401.667.4961 - Fax: +1 401.244.7722 190 Wolf Rock Road, Exeter RI 02822, USA Email: mczabok@movement-art.com Web: www.FlatOutNation.com www.LukeElleryRacing.com 23 23