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Welcome to premium body care 101. Statistics & the Facts.
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Statistics & the Facts • Our skinis the largest organ in our body, which makes it the entry point of toxinsinto the system. Anything we apply to the skin is potentially absorbed. This includes anti-aging creams, face moisturizers, facial cleansers, cosmetic foundations, sunscreen, shampoo and deodorants.
Statistics on women's skin care • 1 in 5 personal care products contain chemicals linked to cancer, • . 80 percent contain ingredients that commonly contain hazardous impurities. • 56 percent contain penetration enhancers that help deliver ingredients deeper into the skin. • $160 billion: Amount spent annually on skin- and hair-care, makeup, cosmetic surgery, fragrances, health clubs, and diet products.
Adolescent Health Statistics and Cosmetic Chemicals Research • An Environmental Working Group (EWG) study on 20 teenage girls aged 14 to 19 in the USA revealed 16 hormone-altering chemicals present in the bodies of the girls. These chemicals are commonly found in cosmetics and personal body care products and according to laboratory tests, are capable of disrupting the hormone system.
Scary facts about the beauty industry • Almost any chemical can be used as an ingredient in personal care products • Labels are allowed to be misleading and incomplete - companies don't have to list all their ingredients • There is almost no required safety testing of products or ingredients - less than 20% of ingredients have actually been assessed • The average woman uses 12 products per day containing over 168 ingredients (absorbing ~2kg of chemicals a year); a man goes through 6 products with 85 ingredients; a child is exposed to 5 products with 61 ingredients;. • Products commonly contain penetration enhancers to drive ingredients deeper into the skin - that mean more chemicals absorbed into your blood stream.
So what is Premium Body care • People are looking for safer, more natural body care products, but there is a lot of confusion about what "natural" actually means. So, with more than 25 years of experience and 3 years of tough scientific research review, we have stepped up to help give concerned consumers something to count on.
for products with the • Premium Body Care symbol • and you will find the best there is. These are the most exceptional personal care products available. They meet the strictest standards for quality sourcing, environmental impact, results and safety. Premium Body Care truly allows you to be good to your whole body.
Building a New StandardA Strong Foundation • Our original trusted standards have made • Whole Body™ the go-to place for the highest-quality, natural personal care products. • Customers rely on us because we carefully evaluate each and every product to ensure it meets those basic standards. If it doesn't, you won't find it on our shelves!
Raising the Bar • It took our experts more than two years to meticulously examine • each and every personal care ingredient in • Whole Body™. Using the most current safety and efficacy data, research and resources available they evaluated each product ingredient in four key areas, searching for the excellence that we believe makes for a premium product.
four key areas • Results • Does it work? Yes! All items that meet our Premium Body Care standard are made with ingredients that must be necessary for the product to function well and look appealing while providing real results. We also look for higher concentrations of botanically derived ingredients that actually nourish your skin and body. • 2. Source • When it comes to personal care, the word "natural" is on labels everywhere, yet there is no regulated definition. All the more reason for us to aim high! Premium Body Care is made to meet strict criteria with ingredients as close to nature and as minimally processed as possible. • 3. Environmental Impact • In reality the body care products that everyone uses eventually go right down the drain and into our environment. Therefore, all products that meet our Premium Body Care standard must have little environmental impact during manufacturing and also when released into the environment. • 4. Safety • What goes on the body goes in the body. So, because personal care products are not regulated like food in this country, we have done the research and made the tough calls ourselves. All Premium Body Care product ingredients are labeled accurately with little risk of contaminants, have established safety data or are less likely to cause skin irritation or allergies.
Let's Look at Some Specifics • We identified more than 400 ingredients unacceptable for Premium Body Care (PDF). These include parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates. Our research also yielded crucial information about the effects of ingredients in several categories of public interest