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Membership session outline. The challenges How to present Rotary to attract and retain Refreshing clubs for a sustainable future New ways to new clubs and members Roundup – planning for action. Japanese Proverb. For the want of a nail, the horseshoe was lost
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Membership session outline The challenges How to present Rotary to attract and retain Refreshing clubs for a sustainable future New ways to new clubs and members Roundup – planning for action
Japanese Proverb For the want of a nail, the horseshoe was lost For the want of a horseshoe, the steed was lost For the want of a steed, the message was lost For the want of the message, the war was lost!
An effective Rotary Club: Increases and Sustains Membership Delivers effective Community Service Projects Supports the Rotary Foundation Promotes Leaders beyond the Club Level
A situation we all know about new members Members lost
Membership Growth? 100 Years of Rotary in Ireland District Assembly – 11th May 2013
Has the concept of service died Voluntary contributions to international aid NGOs Membership of environmental bodies
What does this mean for Rotary Today’s growing associations have: • Mass membership • Low interaction
The Vibrant Club – RI Vision The membership perspective Composition of membership Style and image Quality of club programmes
How to Change the Image? New members paint a very clear vision of the typical Rotarian: • Male • Middle-class • Retired • Professional • 70+ • Been a member for 20+ years • Well established within the local area “It’s a bit of a post-retirement club”
Take a Closer look at your club • Cannot afford it anymore! • Bored with the club and their programme • Meeting times no longer suit • Rotary was not for them • Aging profile
Mentoring Members • Agree a set of activities, e.g. • Meet and talk to all the members – before and during and after the meal, and at social events • Visit neighbouring clubs • Attend Club Council/Board • Attend District Council Etc, etc, etc ……… • After each – review and reflect • Ask ‘open’ questions and listen
Be Inspired The people are inspirational and the work is inspirational BUT at times the meetings themselves lack that sense of ‘inspiration’, passion and excitement
SATELLITE CLUB • Can Meet at multiple times of the week in multiple locations • One meeting a month should be ‘regular’ business meeting • Members are Rotarians of ‘senior’ club • Max 3 satellites per club, each must meet weekly • May be formed from a merger of a struggling club
Associate Members • Club allowed to determine requirements • Allows variation relating to attendance and qualifications requirements • Eventually leading to full membership of club
Corporate Members • Business membership option • Up to 4 representatives may attend club meetings • Terms determined by the club • Serve of projects • Participate in other ways
Net 1 new member, set your goals higher • Regular Club Assessment (MOT) • Increase Diversity • Women • Younger Age Group • Reflect your community • Be Flexible and Innovative in attracting new members (RI Pilots) • Set up mentoring scheme to increase retention • Identify the sales people in your club
Workshop Discussion What are your ideas to attract new members to Rotary What are your plans to Sustain you membership Is the club as a building block a strength or a hindrance? What are Rotary’s Unique Selling Points (USPs)? Ideas on Extension (E Club)