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Persuasive Techniques

Persuasive Techniques. What do authors do to persuade you?. Emotional words. Words that stir you up! Words that fill you with anger! Words that fill you with hope. Words that make pictures in your head. Agitate and Solve. Bring up a problem.

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Persuasive Techniques

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  1. Persuasive Techniques What do authors do to persuade you?

  2. Emotional words • Words that stir you up! • Words that fill you with anger! • Words that fill you with hope. • Words that make pictures in your head

  3. Agitate and Solve • Bring up a problem. • Make the reader feel the need to change something, stop something, do something. • Show what is wrong… then offer a solution.

  4. Word choice • Choose the word that is NOT neutral. Choose the word that is really positive or really negative. • Instead of thin… • Choose skinny (negative) or slender (positive) • Choose “Objection” instead of • I disapprove.

  5. Band Wagon • Come on, let’s join in. Everybodies doing it, why can’t we? • Come on, let’s join in. Everybody else is doing it…why aren’t you?

  6. Rhetorical Question • A question you ask, that you already know the answer to. • A question you don’t expect to have answered. • A question that you don’t need an answer to.

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