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Verified Distribution and AAM Reporting Options

Verified Distribution and AAM Reporting Options. NTMC Conference Scottsdale, AZ Presented March 13, 2013 Jessica George, Sr. Publisher Relations Manager. Agenda. Branded editions Qualification and Reporting Consolidated Media Report (CMR) Requirements Future. Branded Editions.

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Verified Distribution and AAM Reporting Options

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  1. Verified Distribution and AAM Reporting Options NTMC Conference Scottsdale, AZ Presented March 13, 2013 Jessica George, Sr. Publisher Relations Manager

  2. Agenda • Branded editions • Qualification and Reporting • Consolidated Media Report (CMR) • Requirements • Future

  3. Branded Editions

  4. Branded Editions AAM Definition: • Newspaper edition with name other than that which AAM membership is held • But maintains consistent identity of AAM member (“an edition of….”). • Different language • Community newspaper • Free products • Shoppers • Commuter/demographic focus

  5. Branded Editions The County Star and Schaumburg Express are considered branded editions of Your Star

  6. Branded Editions The Peoria Times is a branded edition of the Illinois Union

  7. Branded Editions • AAM Requirements • Published at least weekly • Represents itself to community as a newspaper (not a magazine, newsletter, etc.) • Labeled as “an edition of…..” • Contains editorial content OR • Households requests delivery and vehicle for delivery of FSIs

  8. Editorial Content • No strict AAM definition • Articles, reviews, recipes, etc. are editorial content • When in doubt, contact AAM PR Manager for review

  9. Verified Circulation - Types • Verified – Home Delivery – Requested • No payment requirement • Individual requested delivery • Term of 12 weeks or more • Initial opt-in • Aging of opt-in request reported for Par. 3 dates in explanatory of audit, then reported in subsequent publisher’s statements until next audit

  10. Verified Circulation - Types • Verified – Home Delivery – Requested, cont. • Each issue carries clear and conspicuous opt-out notice, such as: • Printed on front page • Page 2 not sufficient • Post-it note • Polybag • Other – customer will see without opening product • Annual attempt to contact via phone, e-mail or mail for opt-out • If no editorial content, then must be delivery vehicle for FSIs

  11. Verified Circulation - Types • Verified – Home Delivery – Targeted • No payment requirement • Individual recipients • Targeted by publication, ordered and/or paid for by third party or request less than 12 weeks • If service more than 1 day, recipient is notified of term and frequency, and how to opt-out • In writing, via post card, post it, letter topper. • E-mail notification not permitted • Must contain editorial content • Post in the Pre-Print Projection center 120 days in advance

  12. For the Audit - Requested • Maintain delivery lists • Address specific • Maintain opt-in • Includes the name and address of the person who opted-in • Specific wav files for telemarketing • Hard copy examples and list • E-mail copy and list • Maintain proof of annual opt-out opportunity • 15% allowance • Request • Delivery • Transfer to Verified – Targeted if delivery confirmed, but not the request

  13. For the Audit - Targeted • Maintain delivery lists • Address specific • Entry into PPC 120 days in advance • Maintain Proof of opt-out

  14. By the Numbers • 228 Branded Editions reported • Based on latest released audit reports • Represents 80 member newspapers

  15. Getting Started • Contact publisher relations manager to ensure compliant with branded edition rules • Contact audit manager for cost estimate • Type of delivery • Volume • Internal controls

  16. Branded Editions

  17. Branded Editions

  18. Consolidated Media Report (CMR)

  19. CMR .com

  20. CMR • Benefits • Can include all your products • Any time period, can vary by product • 100% customized format • Can include color • Can include charts/graphs/maps • Information must be audited before released on report • Cost is dependent on what you include

  21. CMR • Expand presence for all your products • Flexibility with metrics • 100% customization • Opportunity for total media footprint • Provide transparency to buyers

  22. By the Numbers • 31 Member newspapers • 70+ reports released

  23. CMR • CMR Alternative • If you don’t want to report products as branded editions or products aren’t eligible • Benefits • No definition, content or opt-in requirements • No label requirements on masthead • 100% custom • Must be audited before appearing on CMR • Additional cost • Contact AAM for a customized quote for CMR • Depends on contents and products

  24. The Future of CMRs • CMR Task Force created • New strategic plan for ABC reports and data reflect a broader view of a publisher's total audience and the range of key metrics that media buyers demand • Under consideration • CMR reporting standards and formats • Potential for CMRs to replace traditional P/S’s • Frequency of reporting • Database integration

  25. Questions???? Thank You! www.auditedmedia.com

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