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True Capital Improvements Inc. Owner Danny Edell ;

True Capital Improvements Inc. Owner Danny Edell ; Hidden stakeholder ; Partner Joseph Botnick Communicated mostly by weekly phone calls and emails. Had three in person meetings Adult/ Adult relationship. Mentioned that he did not like his logo and requested a logo redesign.

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True Capital Improvements Inc. Owner Danny Edell ;

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  1. True Capital Improvements Inc. • Owner Danny Edell; • Hidden stakeholder ; Partner Joseph Botnick • Communicated mostly by weekly phone calls and emails. Had three in person meetings • Adult/ Adult relationship. • Mentioned that he did not like his logo and requested a logo redesign. • Discovered he had a third business focus • Wanted a warm and elegant feel to the website, achieved through pictures • Home Renovations • Custom Home Builder • Mortgage Financing 1

  2. Phase One:Phase Two:Phase Three: RBA/ MeetingDesigningBuilding Estimated: Two Weeks Two Weeks Two Weeks 11 hours 33 hours 54 hours Time on Task Estimated: 98 hours Actual: 77 hours Actual: Two weeks Four Weeks Two weeks 7 hours 20 hours 50 hours 2

  3. Selection Chosen with Modifications Grey Box Layouts 3

  4. Header Options 4

  5. Colour Swatches 5

  6. Mock-up Prototypes 6

  7. Logo Mock-ups 7

  8. Discovered that the client had three businesses, needed to do more RBA on the financial side • Presented too many choices, confused client • Client continually changed his mind • There was scope creep as he kept revisiting his desire for a new logo design • Logo dissatisfaction caused a delay in the completion of phase two • Didn’t apply Triple Constraint early enough in the process • Delay in receiving content, website still not complete Risk Assessment 9

  9. Seven button Navigation (good affordance) • Drop down Menu (ready to enable) • Rotating Slideshow Header • Lightbox Photo Gallery • Contact Form (ready to enable) • Link Page (ready to enable) • Site works in Firefox, Internet Explorer and Safari. Statement of Deliverables 8

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