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In the past year, when bookstores were closed and people were at homes, a huge chunk of audiences have transitioned to online reading.
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12/10/2020 Future of Books in the New Normal World | Pranav Gupta Future of Books in the New Normal World Home > blog > Future of Books in the New Normal World 0 November 30, 2020 Pranav Gupta According to recent statistics, the e-books segment is projected to grow $214 in 2020. The revenue is expected to show an annual growth rate of 7.2% and the recorded user penetration has been much higher than predicted earlier (due to the pandemic). https://www.pranavgupta.me/future-of-books-in-the-new-normal-world/ 1/7
12/10/2020 Future of Books in the New Normal World | Pranav Gupta In the same light, even India’s audiobook market has witnessed a sharp acceleration with projected growth to over $20 billion or more in 2030. In the past year, when bookstores were closed and people were at homes, a huge chunk of audiences have transitioned to online reading. Confinement is also transforming the book discovery and buying habits of lakhs of Indian readers. The longer this crisis persists, more opportunities arise for print readers to convert to digital readers. Even as print-based stakeholders are struggling to survive, most readers will become hybrid. Am I suggesting that print books are the dinosaurs of the new era that’s dawning upon us? NO. But, again nobody (not even me) can deny that digital books will play a larger role in the publishing world with print only in the supporting cast. For publishers who have been practicing digital-distancing for the fear of online piracy, shrinking profits (due to biggies like Amazon) and many other underlying factors…the new normal will not be your friend, until you befriend digital. Right now, the time is to expand and to ensure that Amazon’s value is collectively balanced by treating other digital outlets seriously. To embrace models like unlimited subscription, and ensure a favourable balance between publishers revenue streams and Amazon’s. Even if the majority of booksellers persist in the crisis, the already weakened global economy will not be able to pillar print’s price rigidity. For authors and publishers that embrace digital’s flexible pricings, consumer demand will soar high. My prediction? https://www.pranavgupta.me/future-of-books-in-the-new-normal-world/ 2/7
12/10/2020 Future of Books in the New Normal World | Pranav Gupta Global publishing has taken too large a leap to ever return to its pre-pandemic status. Instead of looking back to revel in the nostalgia, why not look forward and strut with confidence! Posted in blog, Home Tagged Pranav Gupta, Pranav Gupta Blog, Pranav Gupta Latest, Pranav Gupta Prints Publication Edit You may also like... 26 Nov 2020 My thoughts on Penguin House acquiring Simon & Schuster Pranav Gupta 24 Nov 2020 https://www.pranavgupta.me/future-of-books-in-the-new-normal-world/ 3/7
12/10/2020 Future of Books in the New Normal World | Pranav Gupta Excited to share the news of my victory with you all – Meet the new member of International Publishing Association Pranav Gupta 12 Nov 2020 How Nep ( New Education Policy) Will Change the Future in the Next Coming 10 Years Pranav Gupta Leave a Reply Logged in as Pranav Gupta. Log out? https://www.pranavgupta.me/future-of-books-in-the-new-normal-world/ 4/7
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12/10/2020 Future of Books in the New Normal World | Pranav Gupta Tweets by @ipranavgupta Pranav Gupta @ipranavgupta As they say, when it comes to sink or swim -you never hesitate to reach out for support! The publishing industry may have had its fair share of tests but it has passed with flying colors all thanks to new innovation and technological help. Read here : pranavgupta.me/innovation-and… Dec 3, 2020 Pranav Gupta @ipranavgupta Global publishing has taken too large a leap to ever return to its pre-pandemic status. Instead of looking back to revel in the nostalgia, we all need to look forward and strut with confidence! Read here : pranavgupta.me/future-of-book…#PublishingIndustry #GlobalPublishing Nov 30, 2020 Pranav Gupta @ipranavgupta Big e-commerce companies have once again been accused of trade malpractices! Deep pockets & a mammoth audience, has turned these big corps into behemoths swallowing up SMEs everyday will the government take action? #EcommerceCompanies Embed View on Twitter Latest Blogs Award for Excellence in Book... 19,September,2018 Federation of Indian Publishers: 44th... 23,August,2018 India- A Strong Market for... 13,June,2018 https://www.pranavgupta.me/future-of-books-in-the-new-normal-world/ 6/7
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