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Business Report

Business Report. The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao. Introduction. How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.

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Business Report

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  1. Business Report The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao

  2. Introduction • How this company constructs and their unique company value and how it succeeds to become overwhelming on the market. • Provide its consumers with innovative products that successfully influences from the world of sport, lifestyle and fashion.

  3. Procedure • Make a list of this report • Search information we need on either PUMA’s English website or PUMA’s Taiwan website

  4. Content • Business Activity Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism. For example: cooperating with Ferrari

  5. Content • Business Structure PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs

  6. Content • The Overall Vision of PUMA Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands

  7. Content • Marketing / Retail Puma’s marketing desires to develop a famous brand that defines that culture of Sport-life-style. I

  8. Content • Marketing / Retail In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)

  9. Content • Financial Report and Sales Forecast PUMA’s revenue for the fiscal year 2004 was €1,530.3 million.

  10. Conclusion Mission Construction Promotion well-known brand

  11. Thank you !!!

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