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BUSINESS REPORT WRITING. Business Report Writing Topics. Planning Structure & Content Style. Planning. A report is directed towards: Systematically answering a question or questions May involve recommendations but will certainly involve evaluating information and drawing conclusions.
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Business Report Writing Topics • Planning • Structure & Content • Style
Planning A report is directed towards: • Systematically answering a question or questions • May involve recommendations but will certainly involve evaluating information and drawing conclusions
The report writing process • Identify your audience • Define your objective(s) • Organize your ideas, relating this to relevant theory
Structure & Content • The majority of your perceived ability comes from how you communicate • This DOES NOT mean that you shouldn’t research!! • Research is a key ingredient
Report format • Title page • Abstract/Executive Summary • Table of contents • Introduction • Discussion • Conclusions • Recommendations • References
Executive summary • Purpose • Scope • Main points • Conclusions • Recommendations (consult assessment requirements
Introduction • Purpose and scope • Main points • Structure of the report
Discussion Main body of the report • State how it is organised up front • Headings clearly identify the content • Incorporates relevant theory • Integrate theory with specific ‘context’ related issues • Well referenced
Conclusion • No new material introduced • Follows logically from the Discussion • Conclusions section should give: • Key points • NOT just another Executive Summary
Recommendation • Consult the assessment criteria as to whether recommendations are required • Are suggestions for possible actions based on the discussion section of the report
Reference The reference section lists all resources from where data are taken.
A small report structure • Terms of Reference • (For whom the report is written) NAME:- DESIGNETION:- REASON:- SUBMITION DATE:- • Procedure • Findings • Conclusions • Recommendations
Style • Blank line between paragraphs • Left-justified or blocked • Font, font size & margins-see individual module booklets
Easy to read • Clear, concise language • Short sentences • Use examples where appropriate to illustrate argument
Effective paragraphs Place information where it will be seen: • First and last paragraphs • The start of the paragraph Keep paragraphs simple: • Short paragraphs • Each paragraph should contain one main point