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California Tourism 2005. In-State: 279.8 M80%. Out-of-state: 55.5 M16%. Int'l: 14.4 M4%. Source: D. K. Shifflet
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2. California Tourism2005
3. 2005
= Banner year for California tourism.
4. 2005 in Review
US CA
Total domestic travel + 4.1% + 6.7%
Domestic leisure + 3.2% + 7.1%
Domestic business + 6.8% + 5.6%
5. 2005 in Review US CA
Overseas visitors +6.9% + 14.3%
Hotel occupancy rates + 2.9% + 3.8%
RevPAR + 8.4% + 10.1%
Domestic air travelers + 4.1% + 2.6%
7. California Domestic Market Share(% US Person-Stays)
8. CA Domestic Volume by Segment(Millions of Person-Stays)
9. CA Resident Leisure Volume(Millions of Person-Stays)
10. CA Non-Resident Leisure Volume(Millions of Person-Stays)
11. Dynamics Affecting California Travel Trends Headline Events
Market Conditions
California Competitiveness
12. 2006 Travel Industry YTD Headline Events
Relative normality
Restrictions, regulations, and rudeness
13. 2006 Travel Industry YTD Market Conditions
Higher prices
Tapering demand
14. 2006 Travel Industry YTD TIA Aug.Travel Price Index + 6.2%
Gasoline + 19.6%
Lodging + 4.8%
Airfares + 5.8%
15. Vehicle Miles Driven Vs. Regular Gas Prices
16. California Hotel Room Rates Vs. Occupancy
17. California Hotel Room Rates Vs. Occupancy
18. 2006 Travel Industry YTD August YTD
US room revenues + 6.8%
US average occupancies + 1.1%
CA room revenues + 8.2%
CA average occupancies + 1.1%
Month of August - 1.0%
19. Revenue Passenger Air Miles
20. Feeder Markets: Top States( 2005 Person-Stays) Arizona
Nevada
Texas
Oregon
Washington 9.1 million
7.4
4.0
3.4
2.7
21. Feeder Markets: Top Metro Markets( 2005 Person-Stays) 4.4 million
4.0
1.8
1.3
1.2
1.1
1.1 Phoenix
Las Vegas
Yuma
Tucson
Reno
New York
Portland
22. Air Travel Vs. Air Fares To CaliforniaFrom Phoenix
23. Air Travel Vs. Air Fares To CaliforniaFrom Las Vegas
24. Air Travel Vs. Air Fares To CaliforniaFrom Portland
25. Air Travel Vs. Air Fares To CaliforniaFrom New York
26. Air Travel Vs. Air Fares To California from Seattle
27. Air Travel Vs. Air Fares To CaliforniaFrom Chicago
29. Top CA International Markets(2005) Mexico (Air/Land) 3,796,000
Day visitors 4,800,000
Canada 1,060,000
UK 778,000
Japan 722,000
Australia 313,000
Germany 309,000
30. California Visitors:
Estimates based on in-flight surveys of non US residents reporting a California visit, supplemented with DHS data. International Visitors Vs Arrivals
31. Int’l Visitors Vs Arrivals at California Ports of Entry(Percent Chg 04-05)
32. Value of U.S. Dollar Vs. Foreign Currencies
33. Canadian Travel Vs Exchange Rates
34. Value of Euro VS German Arrivals in CA
35. CA Overseas Visitor Market Share1994 - 2005
36. European Visitors to California(1999-2005)
37. Asian Visitors to California(1999-2005)
38. International Visitors Entering CA*(Percent Chg 05-06 July YTD Prelim.)
39. All Overseas Arrivals in CA*
40. Asian Arrivals in CA*
41. European Arrivals in CA*
42. Australia and Mexican Air Arrivals in CA*
43. Trends to Watch Generation divide
Solo travel
Nature travel (tamed)
Voluntourism
44. California’s Age Wave 2000 - 2010
45. The Way We Look -- 2000
46. The Way We Look -- 2010
47. Visits to CA State/National Parks (Domestic Person-Stays)
48. Visits to CA Theme/Amusement Parks (Domestic Person-Stays)
50. Seasonal Outlook 2006-2007
51. CA Business vs Leisure Travel Seasonal Trends and Outlook (Millions of Domestic Person-Stays)
52. Travel by California Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays)
53. Travel by Non-Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays)
56. Income, housing wealth, and debt begin to apply pressure…
60. California Competitiveness
Previously ranked 28th, heading up to 6th place
$50 million may place in top 3
61. 2004-2005 Projected State Tourism Office Budgets compiled by TIA