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California Tourism Outlook 2010-2011 Dan Mishell Director, Research Visit California

California Tourism Outlook 2010-2011 Dan Mishell Director, Research Visit California. Visit California. Mission: T o develop and maintain marketing programs in partnership with the state’s travel industry that keep C alifornia top-of-mind as a premier travel destination. .

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California Tourism Outlook 2010-2011 Dan Mishell Director, Research Visit California

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  1. California Tourism Outlook 2010-2011 Dan MishellDirector, ResearchVisit California

  2. Visit California Mission: To develop and maintain marketing programs in partnership with the state’s travel industry that keep California top-of-mind as a premier travel destination. California Tourism Mission California has over 100 destination marketing organizations, and over 50 tourism business districts. (CTTC, Civitas) CTTC provides a statewide platform for promoting the California brand to leisure travelers.

  3. California Tourism Outlook 2010-2011 Dan MishellDirector, ResearchCalifornia Travel & Tourism Commission

  4. Visitor Volume and Spending in California, 2010 213 Million $95.1 Billion Visitors Spending Sources: D.K. Shifflet & Assoc.; US Dept. of Commerce; Stats Canada; Dean Runyan & Associates

  5. Domestic Leisure Overview 75% of visits and 60% of spending is from California residents. Six primary states account for nearly half of non-resident visits and 1/3 of non-resident spending in California. Sources: DK Shifflet & Assoc.; TNS TravelsAmerica

  6. International Market Overview, 2010 Mexico : 6.4 million visitors; $1.3 billion spending Sources: US Dept. of Commerce; CIC Research; Stats Canada; CTTC

  7. Length of Stay and SpendingLeisure Overnight Travel, 2010 Sources: D.K. Shifflet & Assoc.; US Dept. of Commerce; Stats Canada

  8. Year in Review Consumer Confidence: US- Last 12 Months Source: The Conference Board

  9. Year in Review Dow Jones Weekly Average: Last 12 Months Source: MSN Money

  10. Year in Review Gas Prices: West Coast 2002-present West Coast Last 12 Months Source: Energy Information Administration

  11. Year in Review Exchange Rates: Source: Pacific Exchange Rate Service – Prof. Werner Antweiler

  12. Year in Review Exchange Rates: Source: Pacific Exchange Rate Service – Prof. Werner Antweiler

  13. Year in Review California Hotels: 2011 YTD +5.4% 2011 YTD +5.7% Source: Smith Travel Research

  14. Year in Review California Hotels: Source: Smith Travel Research

  15. Year in Review California Hotels: Source: Smith Travel Research

  16. Year in Review CAWelcome Centers: +9.6% YTD Source: Individual CWCs

  17. Year in Review California Airports: YTD: Domestic: +2.0% International: +4.6% YTD +14.2% Source: Individual CA Airports; U.S. Department of Commerce; Office of Travel & Tourism

  18. Year in Review International Arrivals: Source: US Dept. of Commerce

  19. October Travel Forecast • California visits surpass the pre-recession peak in 2011 • Visitor growth continues to rebound in 2011 despite a weak economic environment, earthquakes in Japan and New Zealand and the gas price spike of late Spring. • Mixed economic outlook puts a high level of uncertainty in outlook for travel. • Will Europe be able to solve its banking crisis? • Will firms begin to invest and hire? • Will the deficit reduction panel find a solution?

  20. October Travel Forecast Domestic: 2011 2012 Total Visits +3.5% +1.6% Leisure +3.9% +1.5% Business +1.8% +2.1% Paid Accommodation +5.2% +1.2% Non-Paid Accom. +4.0% +2.8% Source: Tourism Economics

  21. October Travel Forecast Domestic: 2011 2012 Total Visits +3.5% +1.6% Drive +4.4% +2.1% Fly +1.2% +0.7% Overnight +4.7% +1.8% Day +2.1% +1.3% Source: Tourism Economics

  22. October Travel Forecast Domestic: Washington

  23. October Travel Forecast International: 2011 2012 Total Visits +6.9% +4.7% Overseas +9.0% +5.5% Mexico +5.2% +4.2% Canada +6.4% +3.9% Source: Tourism Economics

  24. October Travel Forecast International:

  25. October Travel Forecast Spending: 2011 2012 Total Expenditures +10.0% +5.1% Domestic +9.9% +4.3% International +10.4%+8.4% Source: Tourism Economics

  26. California Travel Impacts Travel Impacts: 2010 2011(p) Travel Spending $95.1B $104.4B State & Local Taxes $6.1B $6.7B Employment 873,000 890,000 Source: Dean Runyan & Associates

  27. California Travel Impacts • “ For now, the job growth is largely being fueled by "the three T's—tech, trade and tourism," said Stephen Levy, director of the Center for Continuing Study of the California Economy, a think tank in Palo Alto, California” • Quote from May 10, 2011 article in the Wall Street Journal’s Technology section. Source: Dean Runyan & Associates

  28. California Travel Impacts President’s Job Council: • “Increasing Travel and Tourism” • Promoting travel to the US • Accelerate visa processing Source: Dean Runyan & Associates; US Census Bureau

  29. California Travel Impacts Travel Impacts: Source: Dean Runyan & Associates; US Census Bureau

  30. California Travel Impacts Travel Impacts: Employment, Sep 2011 Yr/Yr % Chg Total Non-Farm 1.8% Leisure & Hospitality 2.7% Source: Dean Runyan & Associates

  31. October Travel Forecast Industry.visitcalifornia.com/research

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