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Sept. 14, 2012. Today’s Job Market. 8% unemployment Average income is falling Employers holding off hiring Service economy Often, locked fixed income Small pay increases Does not keep up with inflation A degree is no guarantee Highly competitive. Effective Unemployment
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Today’s Job Market • 8% unemployment • Average income is falling • Employers holding off hiring • Service economy • Often, locked fixed income • Small pay increases • Does not keep up with inflation • A degree is no guarantee • Highly competitive Effective Unemployment 17 million People Underemployed 27.3 million People Average Income Loss $10,000
Career Considerations • Income cap? • Upside if I work smart? • Return home every night? • Expensive training required? • Possible career growth? • Can my income grow reasonably quick? • No income cap • Local Territories • Quick training with support • Possible growth to management • Work hard and smart, your income may grow quickly
Why Area-info.net? • Prestigious career • Area Editor • Writer • Editor • Business builder • Excellent career path • Respected work • High income potential • Possible equity opportunities • Flexibility • Work your own hours • Determine your income • Pick your geography • Work from home = little travel; low overhead
Why Area-Info.net? • Competitive Edge • Inexpensive ad costs • Publish for free– free views • On-line; not print media • Leverages social media • Build credibility • Reach local customers • Start immediately • Modest training required • Multi-billion dollar market • Just reaching small businesses • Incredible growth potential • No limit on business customers • Every business is a potential customer • Businesses NEED and are LOOKING for your services • Eager buyers • Want to know • Want to share
Who Reads News On-line? • 18 – 29: 89% • 30 – 49: 82% • 50 – 64: 76% • 65 Plus: 69% Pew Research Center, 2012
What is Area-info.net? • Local advertising venue • Local Events Calendar • Local business directory • Nationwide advertising possibilities • Privately held • Expanding rapidly in a multi-billion $ market • Huge potential valuation • On-line, local Newspaper • “You write the news!” • You see it. You write it. No filtering or editing. • All can contribute. • New content being added contributes to millions of views to help local business get increased visibility.
Why Customers Advertise With Area-info.net • Be the EXPERT • Write articles about your passions • Share as many articles as you like • Talk about your area of expertise to build credibility. • Create, build and improve your brand. • Increase your reach by writing and advertising together. • Content drives huge page views and ad views • Low advertising rates • Reaches local, regional, or national customers • On-line, grassroots news source that is read (avg 8 minutes per visit.)
What can be added to Area-Info.net? • National News • Finance News • World News • Travel • Lifestyle • Entertainment • Happenings • Weddings • Reviews: Restaurants, movies, hotels, books • Local sports • Local News • Press Releases • Business News • Business Events • Opinions • School events • Technology • Town events • Obituaries
How to be SUCCESSFUL: • Schedule follow-up visits with business owners. • Invite everyone to contribute to Area-Info.net • Write/submit four articles each week to local area. • Add 10 calendar events each week to local calendar. • Talk to 12 business owners each day about Area-Info.net. • Contract 2 new directory listings per business day.