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Chapter 6: Conformity & Obedience

Chapter 6: Conformity & Obedience. Part 2: Feb. 25, 2013. Majority Influence. 1. Influence of group size on conformity – 2. Influence of one partner in nonconformity: What happened in Asch’s study related to this?. Compliance. Make direct requests of us & hope we comply

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Chapter 6: Conformity & Obedience

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  1. Chapter 6: Conformity & Obedience Part 2: Feb. 25, 2013

  2. Majority Influence • 1. Influence of group size on conformity – • 2. Influence of one partner in nonconformity: • What happened in Asch’s study related to this?

  3. Compliance • Make direct requests of us & hope we comply • Differs from conformity: • Sometimes we mindlessly comply • Langer’s experiment w/xerox machine…

  4. Strategies for compliance? • Reciprocity norm – repay someone a favor • Sequential Request: • Foot-in-the-door • Door-in-the-face

  5. Obedience • Compliance through direct orders. • Examples: • Milgram’s research on obedience: • Controversial set of experiments on obeying authority (1965) • 1 subject, 1 confederate, 1 experimenter at Yale • Subject must ‘teach’ confederate list of words • Punishment?

  6. What were the ‘teachers’ instructions? • How did confederate (‘learner’) react? • Results? • Next study - confederate with “heart problem” • Recent example of ‘strip search caller’ at McDonald’s • How was authority used to gain obedience?

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