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SLOVENIAN TOURISM TODAY AND TOMORROW Helsinki 26 th February, 2004

SLOVENIAN TOURISM TODAY AND TOMORROW Helsinki 26 th February, 2004. TOURISM SECTOR I N SLOVENIA (basic data). Tourism is an important branch of Economy 9,1% GDP (Travel & Tourism Industry GDP) over 1,7 Billion EUR (400 Billion SIT) turnover,

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SLOVENIAN TOURISM TODAY AND TOMORROW Helsinki 26 th February, 2004

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  1. SLOVENIAN TOURISM TODAY AND TOMORROW Helsinki 26th February, 2004

  2. TOURISM SECTOR IN SLOVENIA(basic data) Tourism is an important branch of Economy • 9,1% GDP (Travel & Tourism Industry GDP) • over 1,7 Billion EUR (400 Billion SIT) turnover, • 52.500 employees (6,4%)(Travel & Tourism Industry), • EUR 1,18Billion of foreign currency inflow (in 2003) • 10% of Slovenian export of goods and services (over 50% export of services)

  3. TOURISM SECTOR IN SLOVENIAIN 2003 • 2,25 million tourist arrivals (1,37 million by foreign tourists) • 7,5 million overnight stays (4,2 million by foreign tourists) • 75% foreign tourists come from EU Accommodation facilities: • 80.724 tourist beds (in 2003) • 160 hotels with 26.618 beds (in 2003) • Over 5.000 restaurants, inns and bars

  4. TOURIST OVERNIGHT STAYS BY YEARS

  5. TOURIST OVERNIGHT STAYS BY COUNTRIES IN 2003

  6. TRADITION • 600 years of using thermal water (Dobrna), • 185 years of tourism in Postojna cave, • 150 years of tourism in Bled (famous lake) • 120 years of organised tourism in Portorož • 110 years of tourism in ski centres and hiking in Julian Alps, • 90 years of Casino in Portorož • In 80s tourism was recognised as an important branch of the Slovenian economy, • in 90s: modern SPA tourism (wellness programmes) and casinos became the most important tourist products

  7. EXPECTED INVESTMENTS IN TOURISM In the period 2004 – 2010over 300 investment projects are expected: • Casinos (34%) (Nova Gorica region), • Accommodation facilities (21%), • SPAs (15%) • Ski centres (ski lifts, infrastructure, artificial snow) (13%), • Recreation infrastructure, pools, etc., • Thematic routs, natural and cultural heritage, • Golf courses, • Convention centres

  8. SLOVENIAN TOURISM STRATEGY 2002-2006STRATEGIC GOALS • To increase the recognition of Slovenia as an interesting and attractive tourist destination on key markets; • To increase the number of foreign overnight stays for 4 % and domestic for 1%; • To increase the consumption per guest with stimulation of development and marketing of quality products; • To increase the competitiveness by enhancing the quality management and »value for money« principle; • To expand the season and facilitate more uniform regional development and marketing of tourism; • To gain strategic partners outside the tourist branch for certain market activities;

  9. SPECIFIC GOALS • To improve the image of Slovenia as an interesting, attractive and safe tourist destination, • To realise an investment cycle in the value of 1,6 billion EUR by year 2010 • To increase the role of knowledge of the tourism sector and improve the educational structure of employees in tourism, • To raise the annual foreign currency inflow to 1,6 billion EUR by year 2006 • To increase the number of overnight stays up to 9 million by year 2006

  10. BASIC TOURISM FIELDS ACCORDING TO THE NEW STRATEGY MOST IMPORTANT TOURIST PRODUCTS: • SPA • MICE tourism (meetings, incentives, congress, events) • CASINOS (Entertainment) GEOGRAFICAL AREAS (tourist destinations) • JULIAN ALPS, POHORJE-MARIBOR, COAST, KARST, LJUBLJANA PROGRAMME FIELDS • 3A – active holidays (activity, adrenalin, attraction), • 3E – agrotourism (ecology, ethnology, enology) • 3D – dream society (legends and myths)

  11. SLOVENIAN TOURIST BOARD

  12. 3 KEY AREAS OF STB • Marketing (planning and implementation of market communications, PR activities in order to accelerate sales of the Slovenian tourist offer • R&D (collection, analysing and distribution of tourism statistics, trends, foreign markets, opportunities, encouragement of cluster development and entrepreneurship activities and innovation on local level) • Information system (development of the integrated tourist information system which is integrated with other STB areas)

  13. BASIC ACTIVITIES STB is a national tourist organization founded by the Government of Slovenia in 1995. RESPONSIBILITIES: • Planning and implementation ofpromotion of Slovenia as a tourist destination • Integrationof existing tourist products and acceleration of new tourist product (program) development • Development of the integrated tourist information system • Implementation of R&D activities which are important for decision-making on all levels.

  14. SOME OF OUR COMPETITIVE ADVANTAGES: • diversity • safety, proximity and accessibility to Slovenia • good opportunities for short holiday lasting a few days • good value for the money • the fact that Slovenia is a part of Europe

  15. TOURIST OVERNIGHTS - FINLAND

  16. WELCOME TO SLOVENIA Some of the ways of how Slovenian Tourist Board can assist you: • With the new tourism web site www.slovenia-tourism.si • Support for the catalogues • Organisation of trips for tour operators • Organisation of trips for journalists • Advertisement support

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