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SOCIAL MEDIA FOR TEACHERS

SOCIAL MEDIA FOR TEACHERS. Phil Roeder, Director of Communications & Public Affairs. WE HAVE 38,000 STORIES TO TELL!. HOW CAN WE TELL THEM ?. THAT WAS THEN. THIS IS NOW. WHY BE SOCIAL?. SOCIAL MEDIA DEBATE IS OVER.

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SOCIAL MEDIA FOR TEACHERS

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  1. SOCIAL MEDIA FOR TEACHERS Phil Roeder, Director of Communications & Public Affairs

  2. WE HAVE 38,000 STORIES TO TELL!

  3. HOW CAN WE TELL THEM?

  4. THAT WAS THEN

  5. THIS IS NOW

  6. WHY BE SOCIAL?

  7. SOCIAL MEDIA DEBATE IS OVER • If you are debating the use of social media today, you would have also debated: • Using a telephone in the 1920s • Using a fax machine in the 1980s • Using email and web sites in the 1990s

  8. ALL THE KIDS ARE DOING IT • 2 billion people can’t be wrong • Changes in “traditional” media • Ability to be your own newsroom • Anytime and anywhere • Phone = most people’s computer • Drive online traffic

  9. WEB SITE SUPPORTS SOCIAL MEDIA • Platform for social media • Average ~500K visits per month

  10. GOING MOBILE • On-the-Go Information: • News Summary • Calendars • Maps/Contacts • Menus • Social Media • 14K+ downloads since August

  11. @DMSCHOOLS

  12. SOCIAL MEDIA @ DMPS • 2011: YouTube/Flickr only • Today: six social media sites • Integrated with web, social • 37K Facebook/13K Twitter

  13. FACEBOOK • /DMschools • Summaries/links to blog, news releases, photos/video, etc. • Major announcements (i.e. break reminders, weather-related, etc.) • Policy information (attendance areas, budget, etc.) • 37K+ followers

  14. TWITTER • @dmschools • Link to new web content • Reminders/announcements • Share/retweet school info. • Share/retweet news stories • Fun facts and miscellany • 13K+ followers

  15. PINTEREST • /DMschools • Pinterest founder is a DMPS alum • Similar postings to Facebook • More graphic/photo emphasis

  16. INSTAGRAM • /desmoinespublicschools • Snapshots of events around the district. • Most engaged social media platform

  17. FLICKR • /dmps • Library for ~28K photojournalist-quality photos. • More than 16 million views • Images shared on web site and social media.

  18. “IF YOUR PICTURES AREN’T GOOD ENOUGH, YOU’RE NOT CLOSE ENOUGH.” -Robert Capa

  19. PHOTO TIPS The camera in today’s iPhone 6 has twice the megapixels as Canon’s first professional digital camera introduced in 2001 for $4,999

  20. PHOTO TIPS • PROXIMITY: Capture the “action” • FOCUS: A photograph not in focus is a photograph that cannot be used • INTEREST: people against a wall = boring; people doing something = interesting

  21. PHOTO TIPS • OK to photograph? Check Infinite Campus. • Photo of a group activity typically OK • Careful when and how to ID students • Public Events (concerts, sporting events, etc.): no expectation of privacy

  22. SOME FRIENDLY ADVICE

  23. TWITTER FOR TEACHERS? • Do Not Combine Business and Pleasure • Measure Twice, Cut Once • Humor Best Left to Professionals • Don’t Die With The Secret (or @ handle) • Do Unto Others (except students!) • Use It, Or Lose It

  24. TWITTER IN THE SCHOOL & CLASSROOM

  25. TWITTER FOR TEACHERS? In addition to what Phil shared: • Powerful personalized PD…from your couch! • Provides inspiration, affirmation & motivation • Stay current with your content area trends • Communicate with your peers & leaders • Meet your parents & students where they are

  26. LEARNING CURVE

  27. TAKING THE FIRST STEP • Create an account • Pick a ‘handle’ • Complete your profile • Add a photo • Follow people & organizations

  28. PROFESSIONAL DEVELOPMENT MODEL PROFESSIONAL DEVELOPMENT MODEL • Model first • Display your twitter handle • Offer real-time encouragement • Encourage backchannels during mtgs & PD

  29. HASHTAGS • Use a hashtag to find conversations • Use a hashtag to join a Twitter chat • Use #innov8dmps for all Tweets TechCon

  30. @USERNAME • Twitter user name, like an email address • Tweet post started with @username, it's a direct reply, only person you tweet at and others that follow both of you (still searchable) • If @username appears anywhere else in post it’s considered a mention

  31. THE FIRST TWEET…

  32. Follow Us! @DMschools @PhilRoeder @ScotSoups @jacobwelchans @B_Wagoner @CoolCatTeacher @jonathanwylie @tomwhitby @thekiteproject

  33. Share the awesome! #innov8dmps

  34. QUESTIONS/DISCUSSION

  35. THANK YOU

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