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Competitiveness: questions and hypothesis (1)

Competitiveness: questions and hypothesis (1). Different issues with US-Japan and India-China India and China : knowledge transfer Joint venture (mandatory in China), still useful to enter a local market (India) Buying European or US companies : Volvo, MG Rover,…

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Competitiveness: questions and hypothesis (1)

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  1. Competitiveness: questions and hypothesis (1) • Different issues with US-Japan and India-China • India and China : knowledge transfer • Joint venture (mandatory in China), still useful to enter a local market (India) • Buying European or US companies : Volvo, MG Rover,… • Existence of major and growing markets • Hypothesis ; software will still be a major European advantage compared to China and even India • Competition with Japan and US : business as usual, but Europe slightly behind in EV • EV competition did not start yet • For HEV Japan has an ahead start (Toyota Prius 2000, Honda Insight 1999, leveraged into other models), but followed by US and Europe • Software delocalization: a way to competitiveness? • Reduce software costs (strong effort already done in hardware cost reduction) • Mostly done by OEM and TIER1 through subsidiaries (rather than subcontracting) a.puissochet@wanadoo.fr APE 28 April 2010

  2. Competitiveness: questions and hypothesis (2) • European strengths • Existence of independent and highly skilled software houses • Considerable knowledge and expertise in chassis and engine software (all players) • Lead in standards development: AUTOSAR • An established level of cooperation, both informal and formal, allowing to reduce costs • A possible synergy with other sectors: aerospace, train and generic embedded systems development • Used to take into account regulations: CO, safety • Strengths in power ICs • European weaknesses • HEV deployment: Toyota Prius 1.2 million sold around the world • Domains where knowledge from different sectors are needed: Infotainment and telematics • Labor cost: software development needs educated manpower APE 28 April 2010

  3. Competitiveness: questions and hypothesis (3) • Opportunities • Develop EV software using the already achieved automotive knowledge • Cooperation Daimler BYD • Develop new software associated to new EV architecture • Active Wheel: Michelin with Valeo and Citic Guoan Mengguli Corp.(MGL) Li Ion battery manufacturer • Continue progresses to reduce software development costs • AUTOSAR extension • Common platforms • Infotainment: use of open source software • V2X software and ADAS systems • Intelligent transportation systems • Threats • Growing level of software automotive expertise by local industry in India and China • Delocalization: a threat or an opportunity? APE 28 April 2010

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