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Nutrition in the Media

Nutrition in the Media. Suzanne Laurie and Dyan Wilson. What is Mass Media?. “Any form of communication that reaches a large audience, is independent and devoid of person to person contact”. Annual Sales of National Newspapers UK. Internet Usage by Economic Group (UK).

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Nutrition in the Media

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  1. Nutrition in the Media Suzanne Laurie and Dyan Wilson

  2. What is Mass Media? “Any form of communication that reaches a large audience, is independent and devoid of person to person contact”

  3. Annual Sales of National Newspapers UK

  4. Internet Usage by Economic Group (UK)

  5. Mass Health Communication does not elicit Behavioural Change because: • Information is Conflicting and confusing • People often rely on health systems rather than themselves to maintain wellbeing • Health benefits are not high on the priority list for most consumers • Health communication favours generic messages

  6. ‘'It's hard to know which foods are healthy as the experts say one thing one minute and another the next'

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