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Technology Infusion SBIR STTR IPP Seed Fund Innovation Incubator Centennial Challenges

Valley of Death: How to Cross and Live to Tell About It NTTC/NASA Small Business Innovative Partnerships (SBIP) Program September 17, 2008. 1. NASA Innovative Partnerships Program. Technology Infusion SBIR STTR IPP Seed Fund Innovation Incubator Centennial Challenges FAST

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Technology Infusion SBIR STTR IPP Seed Fund Innovation Incubator Centennial Challenges

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  1. Valley of Death: How to Cross and Live to Tell About ItNTTC/NASA Small Business Innovative Partnerships (SBIP) ProgramSeptember 17, 2008 1

  2. NASA Innovative Partnerships Program • Technology Infusion • SBIR • STTR • IPP Seed Fund • Innovation Incubator • Centennial Challenges • FAST • Innovation Transfusion • Partnership Development • Technology Transfer • Intellectual Property Management • New Innovative Partnerships • Spinoff 2

  3. Small Business Innovative Partnerships (SBIP) Program • Goals and Objectives • Foster more effective awareness and utilization of the SBIR/STTR Program within NASA. • Facilitate adoption of SBIR/STTR Program technologies by technology users within NASA. • Provide SBIR Phase II companies with necessary support to transition to SBIR Phase III. 3

  4. Specific Technology Topic Areas 4

  5. Listing of Technology http://www.sbipp.com/technologyportfolios/technology_list_1024.asp

  6. NTTC MDA Program • The Technology Applications (TA) Review • The Business Focus Workshop (BFW) 6

  7. “To enter the mainstream market is an act of aggression. The companies who have already established relationships with your target customer will resent your intrusion and do everything they can to shut you out. The customers themselves will be suspicious of you as a new and untried player in their marketplace. No one wants your presence. You are an invader (pp. 65).” Crossing the Chasm

  8. Identify potential partners early Identify potential obstacles in your valley Technical Market Funding What is your plan for protecting the IP Does the company have a business plan Planning 8

  9. Is the product able to be manufactured? How much will it cost to manufacture? Proactively manage your suppliers Start thinking about manufacturing as early as possible Plan for Manufacturing

  10. When applying for assistance take it seriously Do not assume that you deserve assistance Do not assume that your technology will speak for itself If a solicitation asks for something in specific, answer it clearly Be professional Seek Professional Assistance Sooner Rather than Later

  11. The Power of Marketing • The Naming of America • How did the Americas get their name? 11

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