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Training for Organizations. The Trainer as Change Agent. “No good idea succeeds on its own merit”. Change agent. An individual or team responsible for designing and implementing an innovation, such as a new technology or a new managerial process. The Trainer as Change Agent.
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Training for Organizations The Trainer as Change Agent Chapter 11
“No good idea succeeds on its own merit” Chapter 11
Change agent... • An individual or team responsible for designing and implementing an innovation, such as a new technology or a new managerial process Chapter 11
The Trainer as Change Agent • Works with organizational sponsors and organizational development (OD) specialists to ensure that: • the right people learn • the right thing • at the right time • in the right priority order Chapter 11
The Basic Innovation Model Innovation Infusion Assimilation Chapter 11
Characteristics of an Innovation • Relative Advantage • Compatability • Complexity • Trialability • Observability Source: Everett Rogers Chapter 11
Characteristics of Adopters: The Bell Shaped Curve • Innovators (Risk takers) 2.5% • Early Adopters (Hedgers) 13.5 • Early Majority (Waiters) 34 • Late Majority (Skeptics) 34 • Laggards (Slowpokes) 16 Total 100% Source: Everett Rogers Chapter 11
Characteristics of the Organization • Traditional culture (top-down decision making) • Consensus-driven culture (wide rather than vertical structure) • Profit-center culture (small, autonomous) • Futurist culture (small, flat, fluid) Source: N. Dean Meyer Chapter 11
Lewin’sForce-Field Analysis Equilibrium __________________________________ Driving Resisting Forces Forces Chapter 11
Lewin’s Three Phases of Change • Unfreezing • promotional pieces, books, demos • Changing (or moving) • instructional strategies, online help, job aids • Refreezing • seminars, conferences, user groups Chapter 11
Kurt Lewin: A leader in modern social psychology To learn more about Kurt Lewin, visit this Website: http://www.pathmaker.com/resources/leaders/lewin.htm Chapter 11
The Trainer as Facilitator Facilitating group communications and decision making Brainstorming Storybook Technique Nominal Group Technique Charting Group Support Systems Chapter 11
The Trainer as Business Partner The trainer is a business partner when he or she works with clients rather than for clients Chapter 11
Help Wanted Chief Knowledge Officer Responsibilities: • design & implement a knowledge-learning culture • align and integrate diverse groups Chapter 11