THE HUDDLE Burlington’s best sport bar

1. THE HUDDLE Burlington’s best sport bar

2. We Want To Win Your Patronage! OUR MISSION: To Be The Best Team in our League

3. Vision – GAME ON • To be on the cutting edge of sports viewing technology • To offer an atmosphere that rivals any live sports viewing experience • To be the home of a food and drink menu that attracts even the “anti-sports” fans. • To be the greater Burlington public’s number one choice to watch sports Monday through Sunday.

4. OUR VALUES We Work Hard So You Can Play Hard Superior Customer Service Great Food and Drinks Optimal and Superb Quality Viewing experiences Sports Matter

5. Location

6. Layout

7. Design • To keep up the sporty atmosphere in the Bar color theme use in the bar will of bright colors like Red, Blue etc. • There will also be flags of different sporting team. • With the wooden tables and chairs to give or bar a authentic sports bar look

8. Menu Selection of beer for every taste (International, local Canadian) Delicious chicken wings Various salads (Caesar, Taco salad, Greek salad)

11. Staffing Pyramid

12. Recruitment and Selection Procedures: Internal Recruitment: Promote the employees who stand out in their daily work performance. Servers have opportunity to promote to supervisors or managers External Recruitment: Internship and school job fair &agency Bring “new blood” and serve as advertisement for Huddle

13. Phsiycal & Psychological • Recruit staff who are capble of physical request of basic work intensity • Full-time servers must be able to stand for 8 hours, consistenly • Chef must be able to work reaching same quality when workload heavy • supervisors must be able to handle any accident calmly and resolve them in time

14. Job Performance Evaluation • Supervisor evaluation, peer evaluation, self-appraisal, guest-appraisal, • person-to-person appiontment made by supervisor help make future improvement. • Pay attention to employee's feedback.

15. Scheduling • Draft a reasonable staff time schedule and make sure the amount and standards of different work fairly • Implement time schedule strictly thus set up trust relationships between employer and employee • Adjust time schedule accroding to weather and season alternation • Accept suggestions from different departments and give feedback positively

16. Sales and Marketing: Competitors • 40 plazma TVs+6 103” projector screens • live entertainment Fri and Sat • Strong promo campaign • Possibility of franchising • Great variety of food on menu (specials, kids menu) • Large chain – 36 locations • Live bands • Large variety of sports (NHL,NFL, horse racing, track betting)

17. Sales and Marketing: SWOT • Strengths • Weaknesses • Opportunities • Threats • 120 seats – large capacity • 3D projection screen plus 8 HD flat screen TVs • Live music every Tuesday night • Strong promotional campaign which focuses on giving back to the community • Large Parking lot – Free Parking • Close to Toronto (Commuter Traffic) • Fine dining quality food in a casual atmosphere • New to the market • Is not part of a chain • Increase of young and mature population in Burlington • Lower individual tax • Partnerships with different sports associations • Strong competitors • Possible decline in customers income • Competitors may lower the prices and start the price war

18. Sales and Marketing: Promotions/Advertising Sponsor local youth and adult sports team and sports events Newspaper advertisements (Burlington Post and View Magazine) Radio advertisements (radio station: CHKX FM 94.7) Different types of specials (Wing Night, No Tax specials on nights without televised matches, Pay Per View events, 50/50 draws) Advertise Sporting events/live bands in public places (fitness clubs, sport arenas, office buildings)

19. Purchasing and Storage • Suppliers - higher quality and lower prices of products • Main supplier – Sysco Canada • Meat supplier - Lake Land Meats – the best stakes in Burlington • Alcohol – doing business with • Dry, refrigerated, frozen storage and alcohol storage

20. Operations • Goal: To Transform Resources into Profits • The Huddles 4 objectives: • Increasing efficiency while lowering costs • Create a strong correlation between customer service, quality food and revenue • Generate a buzz and try to fill the Huddle to capacity each and every night • Creating a positive culture with employees who are encouraged to always be learning

21. EQUIPMENT • We are going to use: • Square Glass Plates • Porcelain ware utensils for the kitchen • Glass wine, beer at water cups • Disposable plastic glasses • Stainless steel cutlery for service • Wooden round and square tables and chairs • Wooden bar stools • High quality durable gas range, refrigerators • High quality durable dish and glass washer

22. Equipment

23. Beer Keg System

24. Profit & Loss High demand: September to March Low demand: April to Augest Demand is influenced by NHL, NBA, NFL and MLB

25. Three Years Profit & Loss

26. Profit & Loss Year One: Start up costs Lose money Year Two: Develop a loyal customer base, continue to attract new customers Sharp increase in both net sales and expenses 8% increase in net income each year Year Three: Maturity stage of our business model

27. Profit & Loss • Total expenses of salary changed monthly based on seasonality of our business • 2% increase in salary & wages each year • Other expenses, like rent and maintaince are fixed

28. Thank You The Huddle Sports Bar sincerely thanks you for your time today. We hope to see you in our end zone on the next play.