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New Jersey State Library

New Jersey State Library. Public Relations & Your Library. Agenda. Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries. Director of Marketing & PR: Tiffany McClary Phone: 609 -278-2640 x122  Email:

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New Jersey State Library

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  1. New Jersey State Library Public Relations & Your Library

  2. Agenda Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries

  3. Director of Marketing & PR: Tiffany McClary Phone: 609-278-2640 x122  Email: tmcclary@njstatelib.org
 Meet the NJSL Marketing Team PR & Media Contact: Gary Cooper  Phone: 609-278-2640 x108  Email: gcooper@njstatelib.org Graphic Design & Comm Specialist: Anthony Schiavino Phone: 609-278-2640 x 132
 Email: aschiavino@njstatelib.org

  4. Why PR? • Advocacy • Change perceptions • Add value to your community • Build relationships • Promote your events and services • Achieve your goals

  5. Key Components of PR • Media Relations • Promotion • Events • Social Media • Strategic Partnerships • Issues Management and Crisis Communications

  6. PR Activities • Press releases • Letters to the Editor and Op Eds • Media pitches and interviews • Email Campaigns • Direct Mail • Blogs • Social Media • Events

  7. Tips… • Create a plan • Coordinate your efforts • Use all channels…especially your website • Get to know your local press • Collaborate with local groups and organizations • Content is king • Consistent messages • Drive conversation before and after events • Take advantage of social media • Focus on one thing and do it well • Hire an intern

  8. Resources for Public Librarieswww.marketing.njstatelib.org • NJSL Direct Newsletter • Marketing Trends Blog • Campaign Websites • PR Templates • Marketing Collateral Library • Webinars & Podcasts

  9. Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: www.marketing.njstatelib.org NJSL Marketing Email: marketing@njstatelib.org Follow us on Twitter! Find us on Facebook! Thank You!!!

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