1 / 19

Unit 1 Cross-Cultural Communication

Unit 1 Cross-Cultural Communication. Objectives. Students will be able to Know different dimensions of cross-cultural communication Understand the different barriers to cross-cultural communication. Four cultural dimensions. Power distance Individualism and collectivism

noura
Download Presentation

Unit 1 Cross-Cultural Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Unit 1 Cross-Cultural Communication Apexa Dharankar

  2. Objectives Students will be able to • Know different dimensions of cross-cultural communication • Understand the different barriers to cross-cultural communication Apexa Dharankar

  3. Four cultural dimensions • Power distance • Individualism and collectivism • Uncertainty avoidance and risk-taking behavior • Masculinity • Dimensional relationships and externalities Apexa Dharankar

  4. Power distance • Denotes the relationship between superior and subordinates • People in ‘high power distance societies prefer little consultation between superior and subordinates • People in ‘low power distance’ societies prefer participative and democratic style of leadership Apexa Dharankar

  5. Individualism and collectivism • This affects the formation of group • Culture in Western countries is individualistic • It is collective in Eastern countries Apexa Dharankar

  6. Uncertainty avoidance and risk-taking behaviour • People who do not like uncertainty prefer system based on methodological work- system based on rules that are not to be deviated • People/ employees that score low on uncertainty avoidance prefer flexible organizations and work • Countries also differ in future orientation that decides this dimension Apexa Dharankar

  7. Masculinity • The degree to which the dominant values of a society are success, money and material things is masculinity • Example: Japan, Mexico, UK, USA, Germany etc • Feminity is the degree to which the dominant values of society are caring for others and quality of life. • Example: Sweden, Netherlands, Denmark, Thailand etc Apexa Dharankar

  8. Dimensional relationships and externalities • The amalgamation of all the above mentioned dimensions decides the behavior of people amongst themselves and with other countries Apexa Dharankar

  9. Barriers • Individual • Social • Linguistic Apexa Dharankar

  10. Individual • Values and beliefs • Attitudes • cognitive- opinion or belief • Affective- emotion or feeling • Behavioral- related to response and general way of conduct Apexa Dharankar

  11. Social • Religion • The idea of its wide-spread, majority, minority, etc • Barriers : riots, terrorism, conservatism, restrictions in society etc • Family system • Role of genders in economy • Influence of males/females • Nuclear and joint family Apexa Dharankar

  12. Social • Social etiquettes/manners • Rules of gifting, hospitality, politeness and manners • Example • Idea of eye contact in Japan and America • Indian as well as Indonesian punctuality • Food • Affected by demography and geography • Food habits • Food eating habits Apexa Dharankar

  13. Social • Non-verbal behavior • The way people sit, stand, walk, different gestures and postures • Use of space • Space between people • Dressing • Expression of emotions Apexa Dharankar

  14. Social • Time consciousness • Example • Asians do not need an appointment to meet some one and vice-versa but Americans, Europeans and Africans do • Friday in the Middle-East is like Sunday in the West • Time is money for Americans • Time takes a more ‘leisurely walk’ and there is no urgent work in most of the non-Western societies • The concept of ‘auspicious time’ in India Apexa Dharankar

  15. Linguistics Barriers • Accents and pronunciations • Different types of English • Different languages in the same country • Different dialects of same language • Slang • Slang refers to informal words, phrases or statements which are developed over a period in that particular culture • Example: totaled, boo-boo, cop, pop etc Apexa Dharankar

  16. Linguistics Barriers • Words with different meanings • Example: finger lickin’ good which came out in Chinese as ‘eat your fingers off’ • Traficante-an Italian mineral water came out as ‘drug dealer’ in Spanish • Fadak in Hindi and Marathi • Words Equivalents • There are many words who do not have equivalents • Example: Namaste, Panipuri, pizza, cake etc Apexa Dharankar

  17. Ways and Means of effective cross-cultural communication • Know more about your culture • Be open-minded • Willingness to learn • Overcoming language barriers • Be flexible to suit the needs of others Apexa Dharankar

  18. Summary • Dimensions of Culture? • Barriers? • Ways to overcome barriers? Questions or doubts? Apexa Dharankar

  19. Thank you Apexa Dharankar

More Related