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EXPERT MEETING ON ICT AND TOURISM FOR DEVELOPMENT Geneva, Switzerland 30 Nov-2 Dec 2005

EXPERT MEETING ON ICT AND TOURISM FOR DEVELOPMENT Geneva, Switzerland 30 Nov-2 Dec 2005. Session 4 E-Business Challenges presented by Al Karaki, CEO, Chameleon International. What is E Business?.

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EXPERT MEETING ON ICT AND TOURISM FOR DEVELOPMENT Geneva, Switzerland 30 Nov-2 Dec 2005

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  1. EXPERT MEETING ON ICT AND TOURISM FOR DEVELOPMENTGeneva, Switzerland 30 Nov-2 Dec 2005 Session 4 E-Business Challenges presented by Al Karaki, CEO, Chameleon International

  2. What is E Business? An integrated electronic system that utilises primarily the Internet and Internet related technologies to improve the processes, productivity, performance and ultimately the profitability for a business or an organisation.

  3. E Business Applications • Research, monitoring and evaluation • Policy formulation • Development and strategic planning • Tourism Products and Services Inventory • Marketing, Communications and CRM • E Commerce

  4. E Business Components • Database (usually centralised) • Websites – Internet, intranet, extranet • Content and graphics • Research statistics and information • E Commerce

  5. DATABASE • The “heart” of any e business system • Library or “repository” for all types of data formats including graphic, text and files • Manages which modules receive which data via a Content Management System (CMS) • Engine for processing research statistics • Engine for E Commerce transactions

  6. RESEARCH • Arrivals and Departure statistics • Economic Impact and Socio Economic studies • User trends, attitudes and market segmentation • GDP contribution • Employment • Monitoring and Evaluation

  7. WEBSITE - INTRANET • Policy Formulation • Strategic Planning and Formulation • Development Planning • Internal staff policies and guidelines • Communications • Collaborative work and project management • Scheduling

  8. WEBSITE - INTERNET • Relevant and accurate content • Graphical images • Tourism product and services inventory • Events • Mailing lists and user communication • CRM (Customer Relationship Management) • E Commerce

  9. WEBSITE - EXTRANET • Industry Liaison and Communications • Channel Communications • Suppliers to the Tourism Industry • Package Formulation • Training Programmes • Trade Directory • Regulations, compliance and grading

  10. E COMMERCE • Processing transactional information • Follow up and feedback into Research

  11. SUMMARY • Conduct extensive research to formulate Policy • Deciding and knowing what you want • Identifying the right partners • Buy-in from all stakeholders • Building the system and a “wired” infrastructure • Constant monitoring and evaluation – feedback to Research

  12. THANK YOU Al Karaki al@chameleonworld.com

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