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Increasing Seat Belt Use Among African Americans. A Public Health Perspective Presentation by Dr. Otis Cosby 9 th Annual Summer Public Health Videoconference on Minority Health Meharry-State Farm Alliance “United in the Drive to Save Lives”. Meharry Medical College 1999 Study.
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Increasing Seat Belt Use Among African Americans A Public Health Perspective Presentation by Dr. Otis Cosby 9th Annual Summer Public Health Videoconference on Minority Health Meharry-State Farm Alliance “United in the Drive to Save Lives”
Meharry Medical College 1999 Study • Documented a disparity • Save 1,300 lives • Prevent 26,000 injuries • Reduce costs by $2.6 billion Meharry-State Farm Alliance "United In The Drive To Save Lives"
Blue Ribbon Panel • U.S. Dept. of Transportation • “Public Health Crisis” • Recommendations • Meharry-State Farm Alliance Meharry-State Farm Alliance "United In The Drive To Save Lives"
Research • Wear It and Share It • Focus Groups • Educational Intervention • Database Analysis • MVOSS • FARS • Others Meharry-State Farm Alliance "United In The Drive To Save Lives"
Alliance Process Model Coalitions Meharry-State Farm Alliance "United In The Drive To Save Lives"
Key Points • Framework: Public Health • Goal: Appropriate And Consistent Use - Always (AACUA) Meharry-State Farm Alliance "United In The Drive To Save Lives"
Key Points • Method: Law, Enforcement, Education (LEE) • Evaluation: Process & Outcome Meharry-State Farm Alliance "United In The Drive To Save Lives"
Primary vs. Secondary States“All The Time Seat Belt Use” Meharry-State Farm Alliance "United In The Drive To Save Lives"
Primary States • AL, CA, CT, GA, HI, IA, • IL, LA, MD, MI, NJ, NM, • NY, NC, OK, OR, TX, • WA, D.C., Puerto Rico Meharry-State Farm Alliance "United In The Drive To Save Lives"
Seat Belt Use 2002Primary vs. Secondary Meharry-State Farm Alliance "United In The Drive To Save Lives"
High Stakes The 2% Difference • 5.5 million new users • 500 lives saved • Reduce severity of 8,800 serious injuries • > $900 million in societal costs Meharry-State Farm Alliance "United In The Drive To Save Lives"
Stakeholders • NDA • NMA • NHTSA • NCBM Meharry-State Farm Alliance "United In The Drive To Save Lives"
Stakeholders • NBCSL • NOBLE • NACHC • HBCU • ON Wheels Meharry-State Farm Alliance "United In The Drive To Save Lives"
Multi-City Evaluation StudyA Collaboration Between • Meharry-State Farm Alliance • National Conference of Black Mayors • National Highway Traffic Safety Administration Meharry-State Farm Alliance "United In The Drive To Save Lives"
Mini-Grant Recipients • Detroit, MI • Houston, TX • Inglewood, CA • Jackson, MS • Rochester, NY • Washington, D.C. Meharry-State Farm Alliance "United In The Drive To Save Lives"
Multi-City Evaluation Study • Process & Outcomes • Coalitions • Observations • Web-Based Meharry-State Farm Alliance "United In The Drive To Save Lives"
Educational Office Kit Pilot Project • 2001 NDA & NMA Surveys • 2002 NMA Preference Poll • 2002 Physician & Dentist Focus Group Meharry-State Farm Alliance "United In The Drive To Save Lives"
Educational Office Kit Pilot Project • 2002 NDA, NDAF & NMA Leadership Meeting • 2003 NMA Board of Trustees Meharry-State Farm Alliance "United In The Drive To Save Lives"
Thin Line Between Life & Death Meharry-State Farm Alliance "United In The Drive To Save Lives"
I Do, So Should You Meharry-State Farm Alliance "United In The Drive To Save Lives"
Button & Sticker Meharry-State Farm Alliance "United In The Drive To Save Lives"
Magnets Meharry-State Farm Alliance "United In The Drive To Save Lives"
Educational Office Kit Cities – Secondary States • Chicago, IL • Jackson, MS • Jacksonville, FL • Little Rock, AR • Nashville, TN Meharry-State Farm Alliance "United In The Drive To Save Lives"
Conclusions • Framework: Public Health • Goal: AACUA • Method: LEE • Evaluation: P & O Meharry-State Farm Alliance "United In The Drive To Save Lives"
Meharry-State Farm Alliance Meharry Medical College Otis Cosby, MD, MSPH 615-321-2901 ocosby@mmc.edu