1 / 7

Irene Pollach

Irene Pollach. Corporate self-presentation on the WWW Metoder Indholdsanalyse Lingvistisk analyse Diskursanalyse. Do I Trust You Online and If So, Will I Buy?. Kai H. Lim, CHOON Ling Sai, Matthew K.O. Lee, Izak Benbasat. Trust building. 3 faktorer Individuel disposition to trust

oakley
Download Presentation

Irene Pollach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Irene Pollach Corporate self-presentation on the WWW Metoder • Indholdsanalyse • Lingvistisk analyse • Diskursanalyse

  2. Do I Trust You Online and If So, Will I Buy? Kai H. Lim, CHOON Ling Sai, Matthew K.O. Lee, Izak Benbasat

  3. Trust building • 3 faktorer • Individuel disposition to trust • Karaktertræk som udvikles i løbet af barndommen • Institution-based trust • Institutioner regulativer og love • Cognitive trust • Kognitiv forståelse og førstehåndsindtryk - design af en hjemmeside

  4. Tillidsskabende processer • Portal Affiliation • Affiliation with a well-known portal will improve potential customers’ trusting beliefs of an unfamiliar online store • Customer Endorsement • Endorsements of satisfied customers who are similar to potential customers will improve the potential customers’ trusting beliefs of an unfamiliar online store.

  5. Metode • Brugertest af målgruppen • Relevans • Ingen krav om køb • Økonomisk overkommeligt

  6. Trust transfer on the WWW • Overførsel af tillid via bl.a. hypertekst links. • Tillid Risikovillighed  Køb • Lighed, nærhed & fælles overbevisning

  7. Metode • Laptop-køb via salgssite • Afdække købskriterier  valg af produkt • Computervaner afdækkes via følgende parametre: • Tillid til websites • ”Net-erfaring” • Forforståelse af sitet

More Related