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Media Pack

Media Pack. o ur coverage. t alking to local people from all over the region. 1.509m Population Women 771k Men 738k. m etro radio. l ocal, engaging, trusted….

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Media Pack

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  1. Media Pack

  2. our coverage talking to local people from all over the region 1.509m Population Women 771k Men 738k

  3. metro radio local, engaging, trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical Metro Radio listener is aged between 25 & 35. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family. Proud of their North East roots, their home and family.

  4. metro radio weekly reach (000’s) 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

  5. metro radio total hours by station 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

  6. metro radio market share by station % *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

  7. metro radio multi week listenership Source: RAJAR, Metro Radio TSA, 6 Months PE March 2013

  8. metro radio multi week listenership (000s) Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13 Predicted cumulative audiences

  9. when the listeners trust USthey trust YOU! • 44% of Metro listeners have taken action after they heard something on the station!  (V 29% Capital and Real and 20% Smooth). • Metro Radio listeners are more positive and receptive to advertising on the station than competitor stations’ listeners are… 74% of Metro listeners say it is good for ads (V Capital 63%, Real 62% and Smooth 51%). • 46% of Metro listeners think Metro’s ads are relevant to people in this area, a fifth more than Capital/Real listeners and double the Smooth figure. • Half of Metro listeners rate us 8,9 or 10 out of 10 on trust. • Metro listeners are twice as likely to recommend  something they heard to others than Capital, Smooth and Real listeners. Source: IPSOS MORI 2012

  10. Advertising Campaign solutions for every challenge full creative multimedia services… Online Outside Broadcast Idea generation Startup (dialog & tender) On Air Promotion E-Shot Creative Research Sponsorship Off Air Promotion Media Bus Bespoke Events Social Media

  11. at the heart of our community Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2012 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them. with our charity cash for kids

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