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Media Pack 2012

Media Pack 2012. Reach - CFM still has more listeners than any other in the area (81,000 ). Adult audience - CFM is the number one station for 25-54 year olds in the area (42% reach).

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Media Pack 2012

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  1. Media Pack 2012

  2. Reach - CFM still has more listeners than any other in the area (81,000) Adult audience - CFM is the number one station for 25-54 year olds in the area (42% reach) Robbie Dee in the morning reaches more (53,000) than any other station locally between 6 and 10 while Gazza has the most popular station between 3 and 7, with more listeners than any other station (54,000) Weekly Reach – 81,000 (33%) Total Hours – 814,000 Average Hours – 10.0 Market Share –18.0% Source: RAJAR, CFM TSA, 12 months end Jun 2012 30 16 54 8.7 23 74% 247 95 39 8.3 138 56% 34 20 58 4.0 27 81% 39 20 52 7.6 27 71% 45 21 46 11.2 29 64% 100 19 19 9.9 29 29%

  3. Weekly Reach [000s] Source: RAJAR, CFM TSA, 12 months end Mar 2012 *Does not cover whole TSA

  4. Market Share [%] Source: RAJAR, CFM TSA, 12 months end Jun 2012 *Does not cover whole TSA

  5. Listenership by Age Group 15+ 15-24 25-34 35-44 45-54 55+ Population (000s) 247 33 31 37 45 101 Weekly Reach (000s) 81 17 15 15 18 16 Percentage Reach % 33% 51% 48% 40% 40% 16% Average Hours Listening 10.0 10.5 10.1 8.0 11.8 9.3 4 Week Reach (000s) 118 24 20 21 26 25 Percentage Reach % 48% 71% 66% 57% 57% 25% Source: RAJAR, CFM TSA, 12 months end Jun 2012

  6. abc1 c2de women 15+ men 15+ 129 118 126 121 38 43 42 39 32% 33% 35% 31% 10.0 10.0 9.8 10.2 56 62 57 61 48% 48% 45% 51% Listenership – Gender & Social Profile Population (000s) Weekly Reach (000s) Percentage Reach % Average Hours Listening 4 Week Reach (000s) Percentage Reach % Source: RAJAR, CFM TSA, 12 months end Jun 2012

  7. CFM Radio & ITV1 Borders Audience Profile % TV Source: BARB 3 months to Jun 12 Base: Border ITV Radio Source: RAJAR, CFM TSA, 12 months end Jun 2012 All figures 16+

  8. CFM Vs. Local Press Comparisons Radio Source: RAJAR, CFM TSA, 12 months end Jun 2012 Press Source: JICREG Data at 01/04/12

  9. Ways to use Radio today! Airtime Online Data capture SMS Advertorials Research Sponsorship RADIO Promotions Podcasting Sampling/street team Vodcasts Events

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